
Seriously good independent brands that deserve a much bigger audience.
Some brands make you wonder how exactly they’re still a secret. The clothes are too good, the point of view too clear, and the craftsmanship too considered for this few people to know their names. From 01 Woomin’s deconstructed tailoring and Carelli’s gloriously dramatic coats to Double A’s exceptional leather and Studio Rigu’s hand-painted sets, these are the independent labels making some of the most interesting fashion we’ve found lately. Some are brand new, some have been quietly doing their thing for years, and a few have already had viral moments without becoming household fashion names. Consider this our running list of the brands that deserve considerably more attention than they’re getting.

Seriously good independent brands that deserve a much bigger audience.
Some brands make you wonder how exactly they’re still a secret. The clothes are too good, the point of view too clear, and the craftsmanship too considered for this few people to know their names. From 01 Woomin’s deconstructed tailoring and Carelli’s gloriously dramatic coats to Double A’s exceptional leather and Studio Rigu’s hand-painted sets, these are the independent labels making some of the most interesting fashion we’ve found lately. Some are brand new, some have been quietly doing their thing for years, and a few have already had viral moments without becoming household fashion names. Consider this our running list of the brands that deserve considerably more attention than they’re getting.