Helsa
Emerging · $400-$700 · New York, United States
Minimalist ready-to-wear rooted in Scandinavian heritage, knitwear and silk dresses built for the wardrobe you actually reach for.
Think: Elsa Hosk brand, minimalist, heritage inspired.
The buy: the silk chiffon dress
What to buy
the silk chiffon dress
Categories
Occasions
Why Helsa is worth it
Helsa is Elsa Hosk's minimalist wardrobe with Scandinavian roots: strong-shouldered coats, clean tailoring and fluid dresses with a vintage edge.
The fabrics do much of the work: Italian wool-blend coats and blazers with padded shoulders, silk charmeuse shirts, supple leather trousers and silk chiffon dresses, mostly in earthy, muted shades. Cuts are clean and often oversized, with a nod to vintage tailoring, so a single coat or suit can carry an outfit on its own.
Helsa picks
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About Helsa
Swedish model Elsa Hosk launched Helsa in 2022 in collaboration with Revolve, folding her first and last names into one.
She grew up in Stockholm and built the label as a tribute to Scandinavia, around functional, unfussy shapes, and it grew into a wardrobe of tailored coats, sharp suiting and fluid dresses.
- Founded
- 2022
- Founded by
- Elsa Hosk
- Made in
- Portugal, China or India, depending on the piece
- Made of
- Wool blends, silk charmeuse and chiffon, leather, jersey and knits
- Shipping
- Sold through Revolve: US orders ship free in 2 days from within the US, with free returns (30 days for a refund, 60 for an exchange); international orders over $100 ship free, with duties prepaid at checkout.
- Where to buy
- Helsa on Revolve · Our Helsa picks
What shoppers say
From reviews and try-on videos, in our words.
- Where to buy
Helsa has no shop of its own, so we send readers to Revolve. There, US orders ship free in 2 days from inside the US, so no import duties apply, and returns come back free on a prepaid label.
- Returns
Revolve allows 30 days from shipment to send a piece back for a refund, or 60 days for an exchange. A small number of deeply discounted pieces are marked final sale and can't be returned.
- Fit
Sizes run XXS to XL. Many coats and blazers are cut oversized with padded shoulders, so check the size the model wears on each piece before choosing yours.
- Fabric and care
Fabric is listed per piece: wool-blend coats made in Portugal and dry clean only, silk charmeuse shirts with a little stretch made in China, and leather trousers made in India that need a specialist leather clean.
- Demand
Some styles from the 48-piece debut sold out almost immediately, and fashion press has called it one of the most commercially successful labels Revolve has launched.
Helsa in our edits
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If you like Helsa
The buy: the cutout midi dress
Dresses and knitwear with architectural cutouts and feminine draping, where structure softens into sensuality.
The buy: the statement-sleeve knit dress
Hand-knit dresses, sharp tailoring and jewelry from Tbilisi, where the 80s office look gets a sentimental streak.
The buy: the draped lace midi dress
Romantic occasion dresses with hand-beaded detail, Vietnamese design in semi-fitted cuts.
The buy: the asymmetric dress
Directional tailoring and sleek bags with architectural hardware, New York cool that refines without trying too hard.
Helsa, answered
- What is Helsa?
- Helsa is Elsa Hosk's womenswear label, launched in 2022 with Revolve: minimalist coats, tailoring, knitwear, silk shirts and dresses with Scandinavian roots.
- Is Helsa a good brand?
- Yes. We like it for clean, well-cut wardrobe pieces in good fabrics, Italian wool-blend coats, silk and leather among them, with a vintage-leaning eye. Its debut sold out of some styles almost at once.
- Who founded Helsa?
- Swedish model Elsa Hosk founded Helsa in 2022, launching it in collaboration with Revolve.
- Where is Helsa from?
- Helsa is the label of Swedish model Elsa Hosk, who grew up in Stockholm; it launched in 2022 with Revolve and draws on her Scandinavian roots.
- What is Helsa made of?
- It varies by piece: wool-blend coats and blazers, silk charmeuse shirts, silk chiffon dresses, leather trousers and jersey dresses.
- Where are Helsa clothes made?
- It depends on the piece. Wool-blend coats are made in Portugal, silk shirts in China and leather trousers in India.
- Where can I buy Helsa?
- Through Revolve, where we send readers: Helsa has no shop of its own, and US shipping and returns there are free. Our Helsa picks link there too.
- Does Helsa ship internationally?
- Yes. Through Revolve, international orders over $100 ship free with duties prepaid at checkout, and US orders ship free in 2 days.
- Which brands are like Helsa?
- If you like Helsa, look at SIMKHAI, Liya, Montsand and 3.1 Phillip Lim.