When our brands go on sale

Brand by brand

A brand appears here once we have seen it go on sale at least twice. We started tracking sales in March 2025, so brands we added more recently join as their sales come in.

Sales, answered

When do designer brands have their biggest sales?

Across the brands we track, the deepest markdowns tend to land in June, July and August. Last November, the month of Black Friday, 45% of them had a sale.

How often do brands go on sale?

The typical brand here goes on sale about every 2 months. About 12% are nearly always on sale. Each brand’s own rhythm is in its row.

How much do brands usually take off in a sale?

About 40% off is typical. Some brands go deeper, and each brand’s usual markdown is in its row.

When is the best time to buy from a brand?

Check how often it goes on sale and when it last did. A brand that marks down every few months is usually worth waiting for. One that rarely does is worth buying when you find the piece you love.

Which brands are on sale right now?

The calendar shows when every brand we track last had a sale. The sales we recommend right now are in Drops, each with our take on whether to buy now or wait.