Juju Vera
Emerging · $700–$1200 · New York, United States
Silver and vermeil shells and cuffs handmade in New York by a former antiques dealer, made to feel unearthed.
Think: Modern heirlooms with a talismanic edge.
The buy: the shell pendant necklace
What to buy
the shell pendant necklace
Categories
Occasions
Why Juju Vera is worth it
Juju Vera makes jewelry like small sculptures, with weighty shells, collars and cuffs that look as if they were unearthed at an antiques market.
Each piece is sculpted, soldered and polished by hand in New York, in sterling silver, gold vermeil or brass, often set with a single natural stone or hung from a silk cord. The references run from Greco-Roman to Art Deco and the scale is generous, so one piece makes the whole statement, worn alone over a slip dress or a plain sweater.
No Juju Vera picks right now
Nothing from Juju Vera is on the site at the moment. We watch their sales — when one lands it shows up in Drops.
About Juju Vera
Julia Ferentinos spent years as an antiques dealer, sourcing vintage jewelry for films, magazines and private clients, before she started sculpting prototypes of her own designs. She launched Juju Vera in New York in 2024 and named it for her grandmother, Vera.
Its breakout was a large scallop-shell pendant hung with teardrop charms, and it set the tone for the label: ancient and decorative-arts references, generous scale and surfaces finished by hand.
- Founded
- 2024
- Founded by
- Julia Ferentinos
- Based in
- New York, United States
- Made in
- Jewelry handmade in New York, clutches in Italy
- Made of
- Sterling silver, gold vermeil and brass, with natural stones and silk cord
- Shipping
- Ships across the US from its New York studio, with same-day delivery in New York City; ships worldwide, and international buyers may owe duties and taxes.
- Where to buy
- Juju Vera's own site
What shoppers say
From reviews and try-on videos, in our words.
- Demand
The shell pendant sold out three times within months of launch and has gone to waitlists and pre-orders. Many pieces are made to order or in small runs, so check the ship date on the product page.
- Materials and care
Most pieces are sterling silver, gold vermeil or brass rather than solid gold. Silver comes with a polishing cloth; wipe vermeil with a damp soft cloth, dry it fully, and keep cleaners and polishing cloths off it.
- Returns
Most pieces can be returned or exchanged within 10 days of delivery, and you pay return shipping on a change of mind. Pieces set with precious stones, and custom work, are final sale.
- Shipping
Orders ship from its New York studio, with same-day delivery available in New York City. International orders may owe duties and taxes, which aren't refunded if you send a piece back.
- Trying on
Its design studio on Crosby Street in Soho takes private appointments, so New York shoppers can try pieces on before buying.
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Juju Vera in our comparisons
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Juju Vera, answered
- What is Juju Vera?
- Juju Vera is a New York jewelry label making sculptural pendants, collars, cuffs and earrings in sterling silver, gold vermeil and brass, best known for its scallop-shell pendant.
- Is Juju Vera a good brand?
- Yes. We like it for jewelry with real presence: sculpted and finished by hand in New York, drawing on Greco-Roman and Art Deco forms, with a shell pendant that sold out three times within months of launch.
- Who founded Juju Vera?
- Julia Ferentinos, an artist and former antiques dealer, founded it in 2024 and named it after her grandmother, Vera.
- Where is Juju Vera from?
- New York. Its design studio is in Soho.
- Where is Juju Vera made?
- The jewelry is handcrafted in New York, and its clutches are made in Italy.
- What is Juju Vera made of?
- Sterling silver, 14k gold vermeil and brass, with natural stones such as citrine, jade, onyx and rock crystal, plus silk cords and tassels.
- Is Juju Vera jewelry solid gold?
- No. The gold pieces are vermeil or gold-plated brass, and much of the line is sterling silver.
- Does Juju Vera ship internationally?
- Yes, worldwide from New York. International buyers may owe duties and taxes, collected at checkout or on delivery.
- Where can I buy Juju Vera?
- On the brand's own site.
- Which brands are like Juju Vera?
- If you like Juju Vera, look at Julietta, Paola Sighinolfi, Tame New York and MISHO.