Julietta
Emerging · $200–$400 · New York, United States
Vintage-inspired statement jewelry with sculptural shapes and bold color, hand-finished in small runs.
Think: Vintage romance, modern ease
The buy: the beaded pearl drop necklace
What to buy
the beaded pearl drop necklace
Categories
Occasions
Why Julietta is worth it
Julietta makes big, vintage-leaning jewelry with real presence: shell pendants, sculpted chokers and beaded strands that can carry a whole outfit.
Natural shells, many of them filled with resin, sit beside polished stone cabochons, freshwater pearls and plated brass, so each piece reads more like a flea-market find than a mass-made trinket. The scale borrows from 1970s and 1980s glamour, yet the pieces are kept surprisingly light, with magnetic clasps and secure earring backs, and they are finished by hand in small runs.
Julietta is on sale now.~45% off
Julietta is 45% off. This collection is too beautiful to last.
Julietta picks
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Is now a good time?
The sale pattern
From 3 months of sale tracking.
Julietta discounts about every 13 weeks, and it's been 7 weeks.
- Runs a sale
- about once a quarter
- Last sale
- 7 weeks ago
- Typically claims
- 60% off
- Deepest claimed
- 60% offSeptember 2026
About Julietta
Juliana Liden, a self-taught designer born in Brazil, started Julietta in New York in 2021 with a line of hair accessories. When that didn't sell, she went back to a childhood habit of taking old jewelry apart and rebuilding it, and her first jewelry drop followed a year later.
Shells made up most of that first collection and became the signature, alongside fluid tassels and oversized pearls. The name comes from a nickname her father gave her as a child.
- Founded
- 2021
- Founded by
- Juliana Liden
- Based in
- New York, United States
- Made of
- Plated brass, resin, natural shell, freshwater pearls and semi-precious stones
- Shipping
- Ships across the US and worldwide; most pieces are made to order, and buyers outside the US pay duties and taxes on arrival.
- Where to buy
- Julietta's own site · Our Julietta picks
What shoppers say
From reviews and try-on videos, in our words.
- Fit
Necklaces run from 17-inch chokers to 32-inch strands you can double-wrap. Earrings come for pierced ears with anti-droop backs, or as clip-ons, and big shapes stay light: one statement pair weighs 15 grams.
- Care
This is plated brass rather than solid gold. Keep shell and pearl pieces away from water, and treat resin gently, since it can chip if it knocks against something hard. Each piece is best stored on its own in its pouch.
- Demand
The gold Celeste choker with black onyx is its best-selling version and has been restocked several times. Many designs sell as pre-orders or are made to order, so check the ship date on the product page.
- Returns
There are no refunds. Eligible pieces can come back within 7 days for store credit, you pay the return postage, and sale pieces are final.
How we'd wear Julietta
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Julietta in our edits
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Julietta in our comparisons
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Julietta, answered
- What is Julietta?
- Julietta is a New York jewelry label making bold, vintage-inspired necklaces, earrings and cuffs, known for shell pendants, tubogas chokers set with stones and long beaded strands.
- Is Julietta a good brand?
- Yes. We like it for statement jewelry with character: natural shell, pearls and semi-precious stones on plated brass, finished by hand in small runs, with its best-selling styles restocked again and again.
- Who founded Julietta?
- Juliana Liden, a self-taught designer born in Brazil, founded it in 2021 and released her first jewelry collection a year later.
- Where is Julietta from?
- New York. The brand is based in Brooklyn.
- What is Julietta jewelry made of?
- Brass plated in 18k gold or rhodium, resin, natural shell and mother-of-pearl, freshwater pearls and semi-precious stones such as onyx, tiger eye and carnelian.
- Is Julietta jewelry solid gold?
- No. The metal is plated brass, so it is fashion jewelry rather than fine jewelry, and it lasts longer kept dry and stored in its pouch.
- Does Julietta ship internationally?
- Yes, it ships worldwide. Prices don't include duties or taxes, so buyers outside the US pay those on arrival.
- Where can I buy Julietta?
- On the brand's own site, or through our Julietta picks.
- When does Julietta go on sale?
- Across the 2 sales we have tracked, Julietta has run one about once a quarter. The last one was about 7 weeks ago.
- How much does Julietta discount?
- Their sale emails consistently advertise about 60% off. We have not measured it on the rack.
- Which brands are like Julietta?
- If you like Julietta, look at MISHO, Paola Sighinolfi, Tame New York and Brackish.