Cos
Established · Under $200 · Stockholm, Sweden
Minimalist wardrobe essentials in knitwear, tailoring, and denim, the H&M-owned Scandi label that makes high-street look expensive.
Think: Architectural high-street, minimalist, solid colors.
The buy: the chunky cashmere sweater
What to buy
the chunky cashmere sweater
Categories
Occasions
Why Cos is worth it
Cos makes considered minimalism at a middle price: clean, architectural shapes in mostly natural fabrics that read more considered than the price suggests.
Collections are sketched and draped in its London atelier, and the fabric leads: mostly cotton, wool and linen picked for hand and finish. Cuts run from crisp shirting and sharp tailoring to sculptural knits and coats, plain in color but exact in proportion, and its strongest shapes tend to return in new colors rather than disappear.
No Cos picks right now
Nothing from Cos is on the site at the moment. We watch their sales and new collections — when one lands it shows up in Drops.
Is now a good time?
The sale pattern
From 16 months of sale tracking.
Cos discounts about every 7 weeks, and it's been 7 weeks.
- Runs a sale
- about every 2 months
- Last sale
- 7 weeks ago
- Typically claims
- 40% off
- Deepest claimed
- 60% offJune 2025
About Cos
Cos, short for Collection of Style, opened its first store on London's Regent Street in 2007, launched by a large Swedish fashion group as its more considered, design-led label.
The plan was modern, minimal clothing for women and men at a middle price, drawn up in a London atelier with hand sketches and draping. Art and architecture shaped the look from the start, which is why its clothes often read more like design objects than basics.
- Founded
- 2007
- Based in
- Sweden
- Made of
- Mostly natural fabrics: cotton, wool and linen
- Shipping
- Ships across the US from its US site: Economy $5 (free over $150 when signed in as a member), Standard $10, Express $25; buyers elsewhere order from their own country's Cos site.
- Where to buy
- Cos's own site
What shoppers say
From reviews and try-on videos, in our words.
- Fit
Sizing varies by piece: shoppers find tops, dresses and loose knits run big, often a size down, while trousers sit closer to true size. Each product page lists garment measurements worth checking.
- Care
Owners say merino knits can shrink in the machine even when the label allows it, so they hand wash them and get years of wear. The brand's care guide covers wool, cotton, silk, linen and leather.
- Demand
Popular shapes, like its wide-leg trousers, tend to come back season after season in new colors, so a style you missed may well return.
- Shipping
US orders go through its US site: Economy is $5 and free over $150 when you sign in as a member, Standard is $10 and Express $25. It doesn't deliver to APO addresses or US territories.
- Returns
Full-price pieces can go back within 30 days and reduced ones within 14, unless marked final sale. Mailed returns cost $8 off the refund, in-store returns are free, and exchanges mean returning and reordering.
How we'd wear Cos
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Cos in our edits
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Cos, answered
- What is Cos?
- Cos is a minimalist fashion brand for women and men, designed in London, known for clean, architectural knitwear, tailoring and shirting in mostly natural fabrics.
- Is Cos a good brand?
- Yes. We like it for precise, minimal shapes at a middle price: collections start in its London atelier, cotton, wool and linen come first, and shoppers rate the quality highly for what it costs.
- Is Cos fast fashion?
- Not in the usual sense. It belongs to a large Swedish fashion group, but it designs from a London atelier, puts natural fabrics like cotton, wool and linen first, and is known for bringing strong shapes back in new colors rather than chasing trends.
- Where is Cos from?
- Cos belongs to a Swedish fashion group but launched in London in 2007, and its collections are designed there.
- What is Cos made of?
- Mostly natural fabrics: the brand puts cotton, wool and linen first.
- Does Cos run true to size?
- Not always. Tops, dresses and relaxed knits tend to run big, so many shoppers size down, while trousers fit closer to true size.
- Does Cos ship to the US?
- Yes, from its US site: Economy $5 (free over $150 for signed-in members), Standard $10 or Express $25. Returns within 30 days cost $8 by mail and nothing in store.
- Where can I buy Cos?
- On the brand's own site.
- When does Cos go on sale?
- Across the 10 sales we have tracked, Cos has run one about every 2 months. The last one was about 7 weeks ago.
- How much does Cos discount?
- Their sale emails usually advertise about 40% off, and the most they have claimed is 60%, in June 2025. We have not measured it on the rack.
- Which brands are like Cos?
- If you like Cos, look at Modern Citizen, Henne, Because of Alice and Almina Concept.