Because of Alice
Established · Under $200 · London, United Kingdom
British womenswear that chases the season's newest shape, minimalist staples with a trend-led streak.
Think: Minimalist influencers, clean lines, staples.
The buy: the sheer organza blouse
What to buy
the sheer organza blouse
Categories
Occasions
Why Because of Alice is worth it
Because of Alice does sheer organza, fluid satin and strong-shouldered tailoring with a minimalist's restraint, and pieces tend to look dearer than they are.
The cut does the work: cowl necks, funnel-neck organza, column skirts, corseted satin gowns and blazers with padded shoulders and a nipped waist. Fabrics lean synthetic, from polyester satin and chiffon to organza and faux leather, so the appeal is the line and the drape rather than the fiber, and many pieces come fully lined. It sits between trend and staple, easy to wear to work and easy to take out at night.
Because of Alice just dropped.New collection
New items from BoA. The best stuff goes quick.
Because of Alice picks
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Is now a good time?
The sale pattern
From 2 months of sale tracking.
Because of Alice discounts about every 11 weeks, and it's been 7 weeks.
- Runs a sale
- about once a quarter
- Last sale
- 7 weeks ago
- Typical markdown
- 40% off
- Deepest we’ve seen
- 60% off
About Because of Alice
Alice Cross, a British influencer, founded Because of Alice in July 2020 on the conviction that contemporary clothes should not cut corners on quality.
Her years in fashion and lifestyle content shaped what it makes: wardrobe pieces that mix a little of the moment with shapes meant to last, built by a small team of women from day one.
- Founded
- 2020
- Founded by
- Alice Cross
- Based in
- United Kingdom
- Made of
- Mostly polyester satin, chiffon and organza, plus faux leather and some wool blends
- Shipping
- Ships to the US from a US warehouse, $10 standard and free over $100, with the checkout total final (no duties on delivery); ships worldwide, where buyers outside the UK, US and EU may owe local duties.
- Where to buy
- Because of Alice's own site · Our Because of Alice picks
What shoppers say
From reviews and try-on videos, in our words.
- Fit
Sizes run XS to XL (UK 6 to 16, US 2 to 12). The size guide says to go up between sizes, and each product page rates the fit, with most pieces landing at true to size.
- Fabric
Mostly polyester, nylon and viscose blends, and the pieces sold as leather are polyurethane faux leather. Several, like the faux-leather jacket, are dry clean only, so check the label.
- Reviews
Reviews are broadly positive on service and value; the complaints that recur are thin fabric on some outerwear and sizing that misses in both directions.
- Shipping
US orders ship from a US warehouse, $10 standard and free over $100, and the checkout total is final, with no duties to pay on delivery.
- Returns
Returns are accepted within 14 days, unworn with tags, but they are not free: you pay the postage. Items marked final sale on the US site can't be returned.
What Because of Alice is made of
Polyester-led
- Natural
- 4%
- Plant-based
- 12%
- Synthetic
- 84%
Works most in: polyester
From the fabric listed on 85 pieces · 100% of the range lists it · Checked October 2026
Because of Alice in our edits
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Because of Alice, answered
- What is Because of Alice?
- A British womenswear label founded by Alice Cross, known for sheer organza, satin evening pieces and strong-shouldered tailoring at accessible prices.
- Is Because of Alice a good brand?
- Yes. We like it for clean, well-cut pieces, from fluid satin to sheer organza and sharp blazers, that look polished for what they cost, and its customer reviews are broadly positive.
- Where is Because of Alice from?
- It is a British label.
- Who founded Because of Alice?
- Influencer Alice Cross founded it in July 2020.
- Does Because of Alice run true to size?
- Mostly, yes. Each product page rates the fit, and between sizes the brand suggests going up. Sizes run XS to XL, or US 2 to 12.
- Where can I buy Because of Alice?
- On the brand's own site, or through our Because of Alice picks.
- Does Because of Alice ship to the US?
- Yes, from a US warehouse: $10 standard, free over $100, with no duties to pay on delivery. Returns are at your cost.
- When does Because of Alice go on sale?
- Across the 2 sales we have tracked, Because of Alice has run one about once a quarter. The last one was about 7 weeks ago.
- How much does Because of Alice discount?
- Their sales usually reach about 40% off, and the deepest we have seen was 60% off.
- What is Because of Alice made of?
- Across the 85 Because of Alice pieces we could read in October 2026, about 4% of the fabric is natural fibers, 12% plant-based fibers like viscose and 84% synthetic. The most common fabrics are polyester.
- Which brands are like Because of Alice?
- If you like Because of Alice, look at Marcella, Henne, Saint Art and Modern Citizen.