
Emerging · Under $200 · London, United Kingdom

British womenswear that chases the season's newest shape, minimalist staples with a trend-led streak.
Think: Minimalist influencers, clean lines, staples.
The buy: the latest It piece
the latest It piece

Because of Alice

Because of Alice

The buy: the sleek long-sleeve top
Asymmetric dresses and tops with minimalist edge, the NYC brand making ethical design under two hundred.

The buy: the slouchy knit dress
Minimalist knitwear, tailoring and denim in premium fabrications, the Melbourne essentials label built on longevity over trends.

The buy: the charmeuse blazer
Soft suiting and charmeuse tailoring with a New York street-style edge, where the blazer works as hard as you do.
From 1 months of sale tracking.
Something is nearly always marked down here, so there's no sale worth waiting for.
Because of Alicealmost always has something marked down — there's no point waiting for a sale. Markdowns usually top out around 60% off, and we've seen 60% off at the deepest.

Because of Alice

Because of Alice

Because of Alice

The buy: the work-appropriate top
Minimalist desk-to-dinner essentials in a clean modern register, polished pieces at a genuinely fair price.

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The fashion brands giving you far more than their price tags suggest.

Where to Find The Dress
The little black book for your big night (or day).

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The animal print that somehow became a neutral.