A.W.A.K.E. MODE
Emerging · $400-$700 · London, United Kingdom
Deconstructed tailoring and sculptural dresses with architectural cuts, where wearable art meets London cool.
Think: Sculptural, deconstructed, avant-garde tailoring.
The buy: the deconstructed blazer
What to buy
the deconstructed blazer
Categories
Occasions
Why A.W.A.K.E. MODE is worth it
A.W.A.K.E. MODE reworks tailoring and footwear into sculptural, slightly surreal pieces that still slot into a real wardrobe.
Jackets are where the ideas land: sharp shoulders, collars moved down to the hem, vest panels set into the front, asymmetric volumes that play tricks on proportion. The shoes carry the same thinking, with curved wedge heels, contrast metallics and bows on otherwise clean shapes, made in Italy. Fabrics lean on wool, cotton and linen, with certified organic cotton wherever the brand can use it.
A.W.A.K.E. MODE is on sale now.~60% off
This brand's structured silhouettes don't sit around. At 60% off, move while your size is still there.
A.W.A.K.E. MODE picks
View All Picks →
About A.W.A.K.E. MODE
Natalia Alaverdian founded A.W.A.K.E. in London in 2012, after years as a fashion editor that included a stint as fashion director of Harper's Bazaar Russia. Born in Moscow and raised in Belgium, she spelled the name out as an acronym: All Wonderful Adventures Kindle Enthusiasm.
Renamed A.W.A.K.E. MODE, the label built its name on deconstruction, with tailoring taken apart and reassembled and a line of sculptural shoes, aiming for clothes that are avant-garde but easy to wear.
- Founded
- 2012
- Founded by
- Natalia Alaverdian
- Based in
- London, United Kingdom
- Made in
- Europe and the UK, with shoes made in Italy
- Made of
- Wool and wool blends, cotton, linen, and leather for the shoes
- Shipping
- US orders ship from New Jersey through its US site with duties covered: standard shipping $18, free over $800, with free returns; ships worldwide by DHL Express or UPS.
- Where to buy
- A.W.A.K.E. MODE's own site · Our A.W.A.K.E. MODE picks
What shoppers say
From reviews and try-on videos, in our words.
- Fit
Fit notes vary by piece, so read each one: some styles run true to size, others suggest sizing down if you're between sizes, and at least one shoe runs a half size large.
- Made in
Shoes are made in Italy and some trousers in Poland. The brand says it works with factories in Europe and the UK and reuses fabric from past collections in later ones.
- Shipping
Its US site ships from a New Jersey warehouse with duties covered. Standard US shipping is $18, free over $800, and returns are free.
- Returns
Full-price pieces can go back within 14 days on a prepaid label. Sale pieces are never refunded: up to half off you can swap the size or take store credit, and at half off or more they're final.
What A.W.A.K.E. MODE is made of
Cotton · Polyester · Wool
- Natural
- 56%
- Plant-based
- 13%
- Synthetic
- 31%
Works most in: cotton, polyester and wool
From the fabric listed on 129 pieces · 100% of the range lists it · Checked October 2026
How we'd wear A.W.A.K.E. MODE
See all looks →
A.W.A.K.E. MODE in our edits
View All Edits →
If you like A.W.A.K.E. MODE
The buy: the anchor chain bag
Deconstructed tailoring, asymmetric knitwear and sculptural bags that blur the lines between menswear and womenswear.
The buy: the passementerie bag
Graphic bags and ready-to-wear with asymmetric cuts and bold color blocking, where contemporary art meets Parisian design.
The buy: the asymmetric striped shirt
Deconstructed shirting, tailoring and dresses with asymmetric cuts, the New York label that made menswear-gone-rogue a signature.
The buy: the tiered puff-sleeve dress
Voluminous dresses and blouses with puff sleeves and hand-drawn prints, romantic maximalism from Bogotá.
A.W.A.K.E. MODE, answered
- What is A.W.A.K.E. MODE?
- A.W.A.K.E. MODE is a London womenswear label known for deconstructed, sculptural tailoring and shoes with unusual heels and details.
- Is A.W.A.K.E. MODE a good brand?
- Yes. We like it for tailoring with real ideas in it, from relocated collars to asymmetric volume, and for shoes made in Italy that bring the same wit to a heel.
- Who founded A.W.A.K.E. MODE?
- Natalia Alaverdian, a former fashion editor, founded it in London in 2012.
- Where is A.W.A.K.E. MODE from?
- London. Its founder was born in Moscow and raised in Belgium.
- Where is A.W.A.K.E. MODE made?
- In Europe and the UK: its shoes are made in Italy, and some trousers in Poland.
- Does A.W.A.K.E. MODE run true to size?
- It depends on the piece. Some run true to size and others suggest sizing down between sizes, so check each product's fit note.
- Does A.W.A.K.E. MODE ship to the US?
- Yes. Its US site ships from New Jersey with duties covered; standard shipping is $18, free over $800, and full-price returns are free.
- Where can I buy A.W.A.K.E. MODE?
- On the brand's own site, or through our A.W.A.K.E. MODE picks.
- What is A.W.A.K.E. MODE made of?
- Across the 129 A.W.A.K.E. MODE pieces we could read in October 2026, about 56% of the fabric is natural fibers, 13% plant-based fibers like viscose and 31% synthetic. The most common fabrics are cotton, polyester and wool.
- Which brands are like A.W.A.K.E. MODE?
- If you like A.W.A.K.E. MODE, look at JW Anderson, DESTREE, Monse and Kika Vargas.