Aje
Established · $400-$700 · Sydney, Australia
Dresses with sculptural volume and romantic detail, the Sydney label that made coastal femininity a statement.
Think: Australian coastal, puff sleeves, rugged femininity.
The buy: the bridal-shower dress
What to buy
the bridal-shower dress
Categories
Occasions
Why Aje is worth it
Aje makes dresses with drama and craft: sculptural volume, hand-painted prints and raw, artisanal finishes with an Australian coastal ease.
Volume and proportion are the house signature, from puffed sleeves and bubble hems to tiered skirts and structured bodices, balanced by sharp tailoring and denim. Prints start as watercolor or acrylic paintings, embellishment is often sewn by hand, and details like cast hardware and raw edges give each piece a made-by-hand feel. Fabrics lean natural, mostly cotton and linen, and many dresses come fully lined.
Aje picks
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Is now a good time?
The sale pattern
From 17 months of sale tracking.
Their last sale was 1 week ago and they run one about every 8 weeks, so this is the quiet stretch.
- Runs a sale
- about every 2 months
- Last sale
- 4 days ago
- Typical markdown
- 35% off
- Deepest we’ve seen
- 55% off
About Aje
Adrian Norris and Edwina Forest met in Noosa in 2005, he with a fine-art training and his own clothing store, she with a background in fashion magazines. In 2008 they launched Aje to fill the gap they saw between holiday clothes and what women wore back in the city.
From Sydney, the label built its look on duality: tough and feminine, voluminous and structured, with hand-painted prints and collaborations with Australian artists along the way.
- Founded
- 2008
- Founded by
- Adrian Norris and Edwina Forest
- Based in
- Sydney, Australia
- Made of
- Mostly cotton and linen, plus viscose, ramie, cupro and some polyester
- Shipping
- Free US shipping: from its US warehouse when the style is stocked there ($25 for 1 to 2 day express), otherwise free express from Australia in 3 to 5 days; US prices include duties, with sales tax at checkout.
- Where to buy
- Aje's own site · Our Aje picks
What shoppers say
From reviews and try-on videos, in our words.
- Fit
Sizing varies by style. Some fitted dresses run small and their product pages say to go up a size, while a few tops and the trench run big. Dresses come in AU 4 to 16, and an AU 8 is a US 4.
- Fabric and care
Expect mostly natural fabrics, like cotton poplin lined in cotton voile or linen-viscose blends. Care runs from a delicate cold wash to dry clean only, so check the label on each piece.
- Shipping
US shipping is free: from its US warehouse when the style is stocked there, or by express from Australia in 3 to 5 days. US express is $25. Duties are in the price, and sales tax is added at checkout.
- Returns
Returns within 14 days carry a $50 fee on US orders. Full-price pieces can be refunded, but sale and promo pieces come back as store credit only, Final Sale pieces can't come back, and jewelry and swimwear are excluded.
What Aje is made of
Cotton · Polyester · Viscose, with linen
- Natural
- 54%
- Plant-based
- 15%
- Synthetic
- 31%
Works most in: cotton, polyester and viscose
From the fabric listed on 1332 pieces · 81% of the range lists it · Checked October 2026
How we'd wear Aje
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Aje in our edits
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Top Billing
50 going-out tops under $150. For holiday parties, questionable decisions, and every invitation in between.
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Aje, answered
- What is Aje?
- Aje is an Australian fashion house known for statement dresses with sculptural volume, hand-painted prints and artisanal details, plus tailoring, denim, knitwear, shoes and jewelry.
- Is Aje a good brand?
- Yes. We like it for occasion dressing with real craft: volume and proportion handled with confidence, prints that begin as paintings, natural fabrics like cotton and linen, and hand-finished details such as cast hardware and beading.
- Who founded Aje?
- Best friends Adrian Norris and Edwina Forest founded Aje in 2008, three years after meeting in Noosa, Queensland.
- Where is Aje from?
- Sydney, Australia. Its founders met in Noosa, Queensland, where the idea for the label took shape.
- Does Aje run true to size?
- It depends on the piece. Most styles follow the AU size chart (an AU 8 is a US 4), but some fitted dresses run small, and product pages say when to size up or down.
- Does Aje ship to the US?
- Yes, free. Styles held in its US warehouse ship from there (US express is $25), the rest come by express from Australia, and US prices include duties, with sales tax added at checkout.
- What is the Aje Collective?
- The Aje Collective is the company behind Aje, which also runs the sister lines Aje Studio and Aje Athletica, its activewear.
- Where can I buy Aje?
- On the brand's own site, or through our Aje picks.
- When does Aje go on sale?
- Across the 10 sales we have tracked, Aje has run one about every 2 months. The last one was about 1 week ago.
- How much does Aje discount?
- Their sales usually reach about 35% off, and the deepest we have seen was 55% off.
- What is Aje made of?
- Across the 1332 Aje pieces we could read in October 2026, about 54% of the fabric is natural fibers, 15% plant-based fibers like viscose and 31% synthetic. The most common fabrics are cotton, polyester and viscose.
- Which brands are like Aje?
- If you like Aje, look at SIMKHAI, Montsand, Cinq à Sept and Cult Gaia.