Apparis
Emerging · $400-$700 · New York, United States
Vegan faux fur coats in bold colors and oversized silhouettes, the brand that made cruelty-free outerwear glamorous.
Think: Faux fur, bold colors, vegan ethics.
The buy: the sai coat
What to buy
the sai coat
Categories
Occasions
Why Apparis is worth it
Apparis makes faux fur coats loud enough to be the whole outfit, in bold colors and prints, with no real fur, leather or down.
The faux fur is plush and long-piled, mostly recycled polyester, cut into short tiered coats, longline coats and jackets finished with faux-leather paneling or contrast cuffs. Colors run from black to saturated brights and animal prints. The label keeps real fur, leather, feathers and down out of the line, and its factories are audited by third parties.
Apparis is on sale now.~40% off
Mild discount at Apparis. Lots of cute winter stuff.
Apparis picks
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Is now a good time?
The sale pattern
From 20 months of sale tracking.
Their last sale was 1 week ago and they run one about every 5 weeks, so this is the quiet stretch.
- Runs a sale
- about once a month
- Last sale
- 10 days ago
- Typical markdown
- 30% off
- Deepest we’ve seen
- 40% off
About Apparis
Amelie Brick and Lauren Nouchi, a French duo with backgrounds in luxury fashion, launched Apparis in New York in 2018. Nouchi was selling its first faux fur coats from a Brooklyn pop-up when a department store buyer came calling.
From just two styles, it grew into a full outerwear label known for faux fur in bright colors, built on the idea that a statement coat could skip animal fur and still feel glamorous.
- Founded
- 2018
- Founded by
- Amelie Brick and Lauren Nouchi
- Based in
- New York, United States
- Made of
- Mostly recycled polyester faux fur and faux leather, with some wool and cotton
- Shipping
- Ships across the contiguous US by UPS Ground, free over $200 ($10 below), or 2nd Day Air for $89 (Hawaii and Puerto Rico cost more); ships worldwide, and US returns are free within 30 days of delivery.
- Where to buy
- Apparis's own site · Our Apparis picks
What shoppers say
From reviews and try-on videos, in our words.
- Fit
Coats are cut in a regular fit and the brand says to take your normal size. Most renters agree it runs true to size, and a few size up to layer a sweater underneath.
- Warmth
Most reviewers find the faux fur coats warm enough for a New York winter, and nobody mistakes them for real fur. A minority call the biggest styles bulky rather than warm.
- Care
New faux fur sheds a little at first. Brush loose fibers away with a natural-bristle brush, spot clean with water, and dry clean sparingly, ideally once before the coat goes into its garment bag for summer.
- Shipping and returns
US orders ship by UPS Ground, free over $200 or $10 below. Full-price pieces can be sent back for a refund up to 30 days after delivery, with a free return label from the US.
- Sale returns
Anything discounted 25% or more, including with a code, can only be exchanged or returned for store credit, and pieces from its Online Sample Sale are final.
What Apparis is made of
Polyester-led
- Natural
- 7%
- Plant-based
- 2%
- Synthetic
- 91%
Works most in: polyester
From the fabric listed on 153 pieces · 95% of the range lists it · Checked October 2026
Apparis in our edits
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Statement Jackets Part 2
More of the ones that make the rest of the outfit irrelevant.
Fall Trends Part 2
Fur trim on everything, lace everywhere, the pouch bag, and the cummerbund nobody saw coming.
Top Billing
50 going-out tops under $150. For holiday parties, questionable decisions, and every invitation in between.
Fall Trends Part 1
Deep purple, brocade jackets, feathers, brooches and midi skirts worth building a season around.
If you like Apparis
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The buy: the shearling-trim suede coat
Sculptural suede and shearling coats with Afghan-inspired detailing, three generations of craftsmanship meet bold glamour.
Apparis, answered
- What is Apparis?
- Apparis is a New York label known for faux fur coats in bold colors and prints, plus faux leather outerwear, wool coats and accessories.
- Is Apparis a good brand?
- Yes. We like it for statement faux fur that reviewers find warm and true to size, made mostly from recycled polyester by a label that uses no real fur, leather or down.
- Is Apparis vegan?
- Its faux fur and faux leather are animal-free, and it never uses real fur, leather, feathers or down. Some coats are made of wool, though, so not every piece is vegan.
- Who founded Apparis?
- Amelie Brick and Lauren Nouchi, a French duo, launched it in 2018.
- Where is Apparis from?
- Apparis is a New York label, started by two French founders.
- Does Apparis run true to size?
- Mostly, yes. Coats are cut in a regular fit and the brand says to take your usual size; size up if you want to layer underneath.
- Does Apparis ship internationally?
- Yes, it ships worldwide. In the contiguous US, UPS Ground is free over $200, and returns from the US, Canada, the UK, Europe and a few other countries come with a free label.
- Where can I buy Apparis?
- On the brand's own site, or through our Apparis picks.
- When does Apparis go on sale?
- Across the 17 sales we have tracked, Apparis has run one about once a month. The last one was about 1 week ago.
- How much does Apparis discount?
- Their sales usually reach about 30% off, and the deepest we have seen was 40% off.
- What is Apparis made of?
- Across the 153 Apparis pieces we could read in October 2026, about 7% of the fabric is natural fibers, 2% plant-based fibers like viscose and 91% synthetic. The most common fabrics are polyester.
- Which brands are like Apparis?
- If you like Apparis, look at Carelli, Ducie London, Gabrielle Venguer and Susanna Chow.