Faithfull the Brand
Established · $200–$400 · Indonesia
Vintage-print resortwear in European linen and organic cotton, the dress label that made vacation dressing an everyday ethos.
Think: vacation dressing, perfected
The buy: the printed linen maxi
What to buy
the printed linen maxi
Categories
Occasions
Sustainability
Why Faithfull the Brand is worth it
Faithfull the Brand turns vintage holiday prints and European linen into easy dresses and sets that feel like summer, wherever you wear them.
The fabrics carry it: linen from European flax, organic cotton and a soft viscose for the printed dresses, each print reading like a find from a market abroad. Cuts are simple and forgiving, with back ties to cinch the waist and keyhole details at the neck, and the pieces are made by hand in Bali, so no two prints sit quite the same.
No Faithfull the Brand picks right now
Nothing from Faithfull the Brand is on the site at the moment. We watch their sales and new collections — when one lands it shows up in Drops.
About Faithfull the Brand
Sarah-Jane Abrahams, an Australian, and Helle Them-Enger, a Norwegian, met in Bali and started Faithfull there in 2014, wanting easy pieces that work as well at home as on holiday.
They mixed Scandinavian simplicity with Australian ease and island life, and the label became known for vintage-inspired prints, linen sets and printed dresses, all made in Bali.
- Founded
- 2014
- Founded by
- Sarah-Jane Abrahams and Helle Them-Enger
- Based in
- Indonesia
- Made in
- Bali, Indonesia
- Made of
- Mostly European Flax linen and organic cotton, plus certified viscose
- Shipping
- Ships to US buyers from its California warehouse, so no import duties: $15 standard, free over $300. Ships worldwide, with duties prepaid in some countries and due on delivery in others..
- Where to buy
- Faithfull the Brand's own site
What shoppers say
From reviews and try-on videos, in our words.
- Fit
Most styles are marked true to size, in XS to XXL, and the linen has no stretch; some swimwear runs small, so size up. Reviews are split, with some finding tops small and others finding dresses roomy, so check each piece's measurements.
- Care
The printed viscose dresses are hand-wash cold, dry flat in the shade and never dry clean. Because the prints are made by hand, each piece varies slightly.
- Quality
B Corp certified since 2021, it scored 118.4 at its 2024 recertification. Fabric reviews are mixed: buyers on its own site praise the quality, while a handful of outside reviews call the linen poor.
- Shipping
US orders ship from its California warehouse, so there are no import duties: standard shipping is $15, free over $300.
- Returns
You have 7 days from delivery. Full-price pieces and regular markdowns can be refunded, dresses bought in some promotions are credit or exchange only, and pieces marked Final Sale can't go back. US returns cost $15 unless you add Checkout+ at purchase.
What Faithfull the Brand is made of
Cotton · Linen · Viscose
- Natural
- 74%
- Plant-based
- 15%
- Synthetic
- 11%
Works most in: cotton, linen and viscose
From the fabric listed on 346 pieces · 90% of the range lists it · Checked October 2026
Faithfull the Brand in our edits
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If you like Faithfull the Brand
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The buy: the embroidered linen top
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The buy: the cutout satin dress
Resortwear dresses and satin separates with cutout details, Australian ease made for beach-to-bar arrivals.
The buy: the appliqué crochet skirt
Hand-crocheted resortwear and swimwear made by Turkish artisans, bohemian craft that funds fair wages.
Faithfull the Brand, answered
- What is Faithfull the Brand?
- A label based in Bali making vintage-inspired resortwear: printed dresses, linen sets and separates, plus swimwear.
- Is Faithfull the Brand a good brand?
- Yes. We like it for easy summer dressing in better fabrics: European Flax linen, organic cotton and certified viscose, prints made by hand in Bali, and B Corp certification since 2021.
- Who founded Faithfull the Brand?
- Sarah-Jane Abrahams, who is Australian, and Helle Them-Enger, who is Norwegian, founded it in Bali in 2014.
- Where is Faithfull the Brand from?
- Bali, Indonesia, with a second office in Sydney.
- Where is Faithfull the Brand made?
- In Bali, where the founders say all of its manufacturing is done.
- Does Faithfull the Brand run true to size?
- Most styles are marked true to size, and the linen has no stretch. Some swimwear runs small, and reviews are split on the rest, so check each piece's measurements.
- Does Faithfull the Brand ship to the US?
- Yes, from its California warehouse, so there are no import duties: $15 standard shipping, free over $300. US returns cost $15 unless you add Checkout+ at purchase.
- Where can I buy Faithfull the Brand?
- On the brand's own site, which ships to the US from California.
- What is Faithfull the Brand made of?
- Across the 346 Faithfull the Brand pieces we could read in October 2026, about 74% of the fabric is natural fibers, 15% plant-based fibers like viscose and 11% synthetic. The most common fabrics are cotton, linen and viscose.
- Which brands are like Faithfull the Brand?
- If you like Faithfull the Brand, look at Roame, Enaguas, Significant Other and My Beachy Side.