GANNI
Established · $400-$700 · Copenhagen, Denmark
Scandi-cool prints, bold color and a playful take on everyday luxury from Copenhagen.
Think: Scandi 2.0, bold prints, collars, fun luxury.
The buy: the printed mesh midi
What to buy
the printed mesh midi
Categories
Occasions
Sustainability
Why GANNI is worth it
GANNI gives Scandinavian dressing a sense of humor, with bold prints, sheer mesh and buckle shoes that make everyday clothes feel like fun.
The clothes mix romance with a bit of grit: printed mesh dresses that cling and layer, corseted and ruched shapes, loose barrel jeans and graphic wool knits, finished with chunky buckle shoes and slouchy bags. Prints and colors change from one collection to the next, but the attitude holds: pretty with an edge, and easy to wear every day.
GANNI is on sale now.~50% off
Mostly older stock we've seen before, but some good Ganni staples.
GANNI picks
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Is now a good time?
The sale pattern
From 18 months of sale tracking.
A sale landed in the last few days — GANNI runs one about every 8 weeks.
- Runs a sale
- about every 2 months
- Last sale
- 3 days ago
- Typical markdown
- 50% off
- Deepest we’ve seen
- 50% off
About GANNI
Gallerist Frans Truelsen founded GANNI in Copenhagen in 2000 as a small cashmere label.
Ditte and Nicolaj Reffstrup took over the company in 2009 and widened it into full ready-to-wear, building the playful, print-led style that made it one of the best-known names in Danish fashion.
- Founded
- 2000
- Founded by
- Frans Truelsen
- Based in
- Copenhagen, Denmark
- Made in
- Varies by piece: mainly Portugal, Turkey and China, plus India and Romania
- Made of
- Organic cotton, viscose, modal, wool and recycled polyester, plus recycled-leather blends for bags
- Shipping
- Ships across the US from its US site: product pages promise free standard shipping and returns (final sale excluded), while the delivery page lists free pickup at a UPS Access Point, $5 Ground, $20 2nd Day and $25 overnight; it also ships to many countries worldwide..
- Where to buy
- GANNI's own site · Our GANNI picks
What shoppers say
From reviews and try-on videos, in our words.
- Fit
Sizing is European and based on a height of about 170 cm. Each product page states the cut, from slim to oversized; the buckle shoes are marked true to size, and the low-rise jeans suggest sizing down for a higher rise.
- Where it's made
It varies by piece: buckle shoes and tees come from Portugal, much of the denim and many dresses from Turkey and the bags from China, with some knits made in Romania and some dresses in India.
- Shipping
Product pages promise free standard US shipping and returns, excluding final sale, while the delivery page lists free pickup at a UPS Access Point and $5 for Ground, so check the total at checkout.
- Returns
You have 14 days, with a prepaid label in the parcel, and US orders can be exchanged in a GANNI store. Final sale can't come back, and store reviews often complain about refused returns, so check before you buy.
What GANNI is made of
Modal · Cotton · Wool
- Natural
- 39%
- Plant-based
- 50%
- Synthetic
- 11%
Works most in: modal, cotton and wool
From the fabric listed on 120 pieces · 71% of the range lists it · Checked October 2026
How we'd wear GANNI
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GANNI in our edits
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GANNI in our comparisons
If you like GANNI
The buy: the western ankle boot
Bohemian blouses, Western-inflected boots and relaxed tailoring, the Parisian label that made effortless cool feel handmade.
The buy: the artsy print skirt
Eccentric prints, clashing colors and art-driven tailoring from Milan, where offbeat is the whole point.
The buy: the anchor chain bag
Deconstructed tailoring, asymmetric knitwear and sculptural bags that blur the lines between menswear and womenswear.
The buy: the frayed wide-leg jean
Deconstructed denim and raw-edged ready-to-wear with London grit, the label that revived frayed hems.
GANNI, answered
- What is GANNI?
- GANNI is a Copenhagen fashion brand known for bold prints and color: printed mesh dresses, denim, knits, buckle shoes and bags.
- Is GANNI a good brand?
- Yes. We like it for playful, print-led pieces that still work every day, from mesh dresses to buckle shoes, made by a B Corp certified company that publishes a yearly responsibility report.
- Who founded GANNI?
- Gallerist Frans Truelsen founded it in 2000 as a cashmere label. Ditte and Nicolaj Reffstrup took over the company in 2009 and grew it into the ready-to-wear brand it is known as.
- Where is GANNI from?
- Copenhagen, Denmark, where the company is registered and where it began.
- Where is GANNI made?
- It varies by piece. Product pages name Portugal for buckle shoes and tees, Turkey for much of the denim and many dresses, China for bags, and India, Romania or Italy for some styles.
- Does GANNI run true to size?
- Sizing is European, based on a height of about 170 cm, and each product page states the cut. The buckle shoes are marked true to size.
- Is GANNI sustainable?
- GANNI has been B Corp certified since 2022 and publishes an annual responsibility report, but it says it has never labelled itself a sustainable brand.
- Does GANNI ship to the US?
- Yes, through its US site. Product pages promise free standard shipping and returns, excluding final sale, while the delivery page lists $5 Ground or free pickup at a UPS Access Point.
- Where can I buy GANNI?
- On the brand's own site, or through our GANNI picks.
- When does GANNI go on sale?
- Across the 11 sales we have tracked, GANNI has run one about every 2 months. A sale landed in the last few days.
- How much does GANNI discount?
- Their sales consistently reach about 50% off.
- What is GANNI made of?
- Across the 120 GANNI pieces we could read in October 2026, about 39% of the fabric is natural fibers, 50% plant-based fibers like viscose and 11% synthetic. The most common fabrics are modal, cotton and wool.
- Which brands are like GANNI?
- If you like GANNI, look at Isabel Marant, Marni, JW Anderson and Marques' Almeida.