Nonchalant Label
Established · $200-$400 · Miami, United States
Silky matching sets and draped separates with a relaxed, glamorous ease, where sparkle meets elegant minimalism.
Think: cool-girl ease, relaxed glamour, draping
The buy: the silky matching set
What to buy
the silky matching set
Categories
Occasions
Why Nonchalant Label is worth it
Nonchalant Label does fluid, silky matching sets with a bit of edge, the top-and-trouser pairing that looks dressed up without trying.
The core is a silky acetate cut into high-waisted wide-leg trousers, scarf halters and one-shoulder tops that drape without clinging and shrug off creases. Around them sit sleek faux leather separates, lace, and sequins for evening, all designed as pieces you can match into a set or wear apart.
Nonchalant Label picks
View All Picks →
Is now a good time?
The sale pattern
From 13 months of sale tracking.
It's been 22 weeks since the last one against a rhythm of about every 8 weeks — they're due.
- Runs a sale
- about every 2 months
- Last sale
- 5 months ago
- Typically claims
- 20% off
- Deepest claimed
- 70% offJune 2025
About Nonchalant Label
Cheryl Herger spent around two decades as a fashion buyer before launching Nonchalant Label in 2018, a contemporary womenswear line meant to sit somewhere between relaxed and sexy.
The label grew around silky matching sets in rich colors, sharp tailoring and the odd flash of sparkle, with each capsule designed to build on the one before.
- Founded
- 2018
- Founded by
- Cheryl Herger
- Based in
- Miami, United States
- Made in
- USA, with some pieces made in Colombia
- Made of
- Silky acetate and triacetate, faux leather, viscose and silk blends, lace
- Shipping
- Ships free across the US by UPS, usually in 3 to 7 business days, with paid express options; ships internationally, with shipping and duties paid by the buyer.
- Where to buy
- Nonchalant Label's own site · Our Nonchalant Label picks
What shoppers say
From reviews and try-on videos, in our words.
- Fit
Product pages say true to size across XS to XL, and the wide-leg trousers run long, so taller frames do well and petites may want them hemmed.
- Fabric
Most pieces are a silky acetate or triacetate blend that resists wrinkles and packs well, with faux leather and lace alongside. Nearly everything is dry clean only.
- Demand
The Paris Pant, a high-waisted wide-leg trouser, is one of its best sellers and comes back in new colors with matching tops.
- Returns
US returns are accepted within 14 days for a full refund, but $15 comes off unless you add free returns at checkout. Sale pieces, including anything in its archive sale, are final.
What Nonchalant Label is made of
Polyester · Acetate · Triacetate
- Natural
- 16%
- Plant-based
- 35%
- Synthetic
- 49%
Works most in: polyester, acetate and triacetate
From the fabric listed on 114 pieces · 73% of the range lists it · Checked October 2026
Nonchalant Label in our edits
View All Edits →
If you like Nonchalant Label
The buy: the draped silk gown
Gowns and tailored separates cut for movement, made in Sydney, where drape gets a spine.
The buy: the open-back bias dress
Tailoring and occasion dresses with a masculine edge, sharp cuts meet feminine drape in a Sydney label built on wearable restraint.
The buy: the sleek long-sleeve top
Asymmetric dresses and tops with minimalist edge, the NYC brand making ethical design under two hundred.
The buy: the contoured party dress
Body-conscious party dresses and eveningwear with contoured seaming, mesh panels and cut-out details.
Nonchalant Label, answered
- What is Nonchalant Label?
- Nonchalant Label, also styled NCHLNT, is a US contemporary womenswear label known for silky matching sets, wide-leg trousers, halter tops and faux leather separates.
- Is Nonchalant Label a good brand?
- Yes. We like it for polished sets that feel easy to wear: silky, wrinkle-resistant fabrics, flattering high-waisted cuts and pieces that mix and match, with much of it made in the USA.
- Who founded Nonchalant Label?
- Cheryl Herger, a former fashion buyer, founded it in 2018 and leads its design.
- Where is Nonchalant Label from?
- It's a US label with its creative studio in Miami.
- Does Nonchalant Label run true to size?
- Yes. Its product pages say true to size from XS to XL, and the wide-leg trousers run long.
- Does Nonchalant Label ship internationally?
- Yes. US shipping is free by UPS, and international buyers pay their own shipping and duties.
- Where can I buy Nonchalant Label?
- On the brand's own site, where US shipping is free.
- When does Nonchalant Label go on sale?
- Across the 8 sales we have tracked, Nonchalant Label has run one about every 2 months. The last one was about 5 months ago.
- How much does Nonchalant Label discount?
- Their sale emails usually advertise about 20% off, and the most they have claimed is 70%, in June 2025. We have not measured it on the rack.
- What is Nonchalant Label made of?
- Across the 114 Nonchalant Label pieces we could read in October 2026, about 16% of the fabric is natural fibers, 35% plant-based fibers like viscose and 49% synthetic. The most common fabrics are polyester, acetate and triacetate.
- Which brands are like Nonchalant Label?
- If you like Nonchalant Label, look at Bianca Spender, Hansen & Gretel, Marcella and Bec + Bridge.