Sea NY
Established · $200–$400 · New York, United States
Romantic dresses and separates with intricate embroidery and lace, where vintage charm meets downtown ease.
Think: embroidered downtown romanticism
The buy: the embroidered midi dress
What to buy
the embroidered midi dress
Categories
Occasions
Why Sea NY is worth it
Sea NY makes romantic, vintage-feeling dresses with lace and embroidery, cut loose and easy enough to wear on an ordinary weekday.
The signature is the embroidered dress: eyelet, lace inserts, smocking and ruffles on relaxed midi and maxi shapes, often in cotton, with hand-beaded pieces for evenings. A cleaner, more boyish streak runs alongside in tailored trousers, knits and outerwear, so the sweetness never tips into costume. Most pieces are cut roomy, which keeps them practical for everyday wear.
Sea NY is on sale now.~40% off
Stunningly romantic, boho sale from Sea. Mostly summer pieces with some transitional items.
Sea NY picks
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Is now a good time?
The sale pattern
From 4 months of sale tracking.
A sale landed in the last few days — Sea NY runs one about every 18 weeks.
- Runs a sale
- about once a quarter
- Last sale
- running right now
- Typical markdown
- 50% off
- Deepest we’ve seen
- 50% off
About Sea NY
Sean Monahan and Monica Paolini, friends since their childhood in Newburgh, New York, founded Sea NY in New York City in 2007, starting out in a Lower Manhattan studio on Canal Street.
The label blends her eye for vintage-feeling pieces with his pull toward modern, clean lines, a romantic-meets-boyish mix that made lace and embroidery its calling card.
- Founded
- 2007
- Founded by
- Sean Monahan and Monica Paolini
- Based in
- New York, United States
- Made of
- Mostly cotton, viscose and wool, with polyester for embroidery, lace and beading
- Shipping
- Free US ground shipping in 2 to 7 business days, with 2nd Day for $15 and Overnight for $25; international orders ship at a flat $35, and buyers pay any duty charges.
- Where to buy
- Sea NY's own site · Our Sea NY picks
What shoppers say
From reviews and try-on videos, in our words.
- Fit
Most pieces are cut for a relaxed fit. On the looser styles, the brand suggests your normal size for ease or one size down for a closer fit. Sizes run XXS to XL, with some dresses in 00 to 16.
- Handwork
Hand-beaded pieces vary slightly in bead placement and drape from one to the next, which the brand flags on each listing.
- Shipping
US ground shipping is free and takes 2 to 7 business days; 2nd Day costs $15 and Overnight $25. International orders ship at a flat $35, with any duties on the buyer.
- Returns
Request a return within 14 days of delivery, unworn with the security tag still on, for a refund to your original payment. A US prepaid label costs $20 from the refund, US exchanges are free, and final sale pieces can't come back.
- Orders
Orders can't be changed or cancelled once they're placed, so settle on sizes before checking out.
What Sea NY is made of
Cotton · Viscose · Wool
- Natural
- 59%
- Plant-based
- 23%
- Synthetic
- 18%
Works most in: cotton, viscose and wool
From the fabric listed on 398 pieces · 99% of the range lists it · Checked October 2026
How we'd wear Sea NY
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Sea NY in our edits
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Sea NY, answered
- What is Sea NY?
- Sea NY is a New York label making romantic, vintage-feeling dresses and separates with lace, embroidery and eyelet, plus knits, outerwear, swim and beaded accessories.
- Is Sea NY a good brand?
- Yes. We like it for romantic clothes you can actually wear: embroidery, lace and hand beading on relaxed shapes, mostly in cotton and viscose, from a New York label running since 2007.
- Who founded Sea NY?
- Childhood friends Sean Monahan and Monica Paolini founded it in New York City in 2007.
- Where is Sea NY from?
- New York City. It started in a Canal Street studio in Lower Manhattan, and its founders are childhood friends from Newburgh, New York.
- Does Sea NY run true to size?
- Most pieces are cut relaxed. For the looser styles, take your usual size for an easy fit or size down for a closer one.
- Can I return Sea NY?
- Yes, within 14 days of delivery, unworn with tags on, for a refund to your original payment. A US prepaid label costs $20, US exchanges are free, and final sale pieces can't be returned.
- Does Sea NY ship internationally?
- Yes, at a flat $35, and international buyers pay any duty charges. Ground shipping across the US is free.
- Where can I buy Sea NY?
- On the brand's own site, or through our Sea NY picks.
- When does Sea NY go on sale?
- Across the 2 sales we have tracked, Sea NY has run one about once a quarter. A sale landed in the last few days.
- How much does Sea NY discount?
- Their sales consistently reach about 50% off.
- What is Sea NY made of?
- Across the 398 Sea NY pieces we could read in October 2026, about 59% of the fabric is natural fibers, 23% plant-based fibers like viscose and 18% synthetic. The most common fabrics are cotton, viscose and wool.
- Which brands are like Sea NY?
- If you like Sea NY, look at Padova, Solaqua, Hill House and Milkwhite.