Tove
Emerging · $700–$1200 · London, United Kingdom
Draped dresses and separates in silk and cotton jersey, London tailoring built on ruched detailing.
Think: London draping and ruched silk
The buy: the ruched jersey dress
What to buy
the ruched jersey dress
Categories
Occasions
Why Tove is worth it
Tove cuts silk and fluid jersey into draped, close-fitting pieces that look polished at work and quietly sensual at night, with no trend-chasing.
The shapes are simple and the interest is in the handling: necklines that twist and fall across one shoulder, gathered waists, knot details on wool trousers and scarf-like collars on jackets. The fabrics are mostly natural or plant-based, silk, virgin wool, lambswool and Italian viscose jersey, so the pieces feel substantial and hold their drape.
No Tove picks right now
Nothing from Tove is on the site at the moment. We watch their sales — when one lands it shows up in Drops.
Is now a good time?
The sale pattern
From 8 months of sale tracking.
It's been 8 weeks since the last one against a rhythm of about every 6 weeks — they're due.
- Runs a sale
- about once a month
- Last sale
- 8 weeks ago
- Typical markdown
- 60% off
- Deepest we’ve seen
- 65% off
About Tove
Camille Perry and Holly Wright founded Tove in London in 2019, after years working side by side as a buyer and a designer. They took the name from a Danish girl's name said to mean strength and beauty.
They wanted a label that sat between overtly feminine and strictly androgynous dressing, and it became known for draped, ruched dresses and refined separates in natural, organic and recycled fabrics.
- Founded
- 2019
- Founded by
- Camille Perry and Holly Wright
- Based in
- London, United Kingdom
- Made in
- Portugal and the UK, often in Italian fabrics
- Made of
- Mostly silk, virgin wool, lambswool and viscose jersey, plus organic cotton and leather
- Shipping
- Ships to the US from the UK by DHL in 1 to 2 business days for £35; US duties and taxes are not included, fall to the buyer and can't be estimated by the brand; ships worldwide.
- Where to buy
- Tove's own site
What shoppers say
From reviews and try-on videos, in our words.
- Fit
Clothing comes in French sizes FR 34 to 42 (UK 6 to 14) and knitwear in XS to XL. Many tops and dresses are cut fitted, and each product page gives the model's height and size (UK 8, FR 36) to compare against.
- Fabric and care
Expect silk, virgin wool, lambswool and stretch viscose jersey, much of it Italian. Nearly everything is dry clean only; a few jersey pieces and the organic cotton shirts can be washed gently.
- Shipping
US orders go by DHL in 1 to 2 business days for a flat £35. Duties and taxes are not included: they fall to you, and the brand says it can't estimate them, so budget for them on top.
- Returns
US returns are refunded within 14 days, unused with tags on, using a label the brand emails you. A £25 handling fee comes off the refund, shipping fees aren't refunded, and the brand can't refund duties you paid.
- Signatures
The gathered-cup Lauryn dress was the label's breakout, and draped jersey and silk dresses remain its core. Look for its signature tie fronts, ruching and scarf-collar jackets.
What Tove is made of
Viscose · Cotton · Wool
- Natural
- 52%
- Plant-based
- 41%
- Synthetic
- 7%
Works most in: viscose, cotton and wool
- Low syntheticNo more than 10% of the fabric is synthetic, stretch included.
From the fabric listed on 133 pieces · 99% of the range lists it · Checked October 2026
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Tove, answered
- What is Tove?
- Tove is a London womenswear label making draped and ruched dresses, silk tops and tailored separates in mostly natural fabrics, with a modern, feminine line.
- Is Tove a good brand?
- Yes. We like it for refined, grown-up dressing: draped silk and Italian jersey, virgin wool tailoring, certified organic cotton, and signature details like twisted necklines and tie fronts that make plain shapes feel special.
- Who founded Tove?
- Camille Perry and Holly Wright founded Tove in 2019.
- Where is Tove from?
- London. The label was founded there in 2019 and shows at London Fashion Week.
- Does Tove run true to size?
- It uses French sizing, FR 34 to 42 (UK 6 to 14), and many pieces are cut fitted. Each product page gives the model's size to compare against.
- Does Tove ship to the US?
- Yes, by DHL in 1 to 2 business days for £35. US duties and taxes are not included and are paid by you, and a return costs a £25 handling fee.
- Where can I buy Tove?
- On Tove's own site, which ships to the US by DHL.
- When does Tove go on sale?
- Across the 7 sales we have tracked, Tove has run one about once a month. The last one was about 8 weeks ago.
- How much does Tove discount?
- Their sales usually reach about 60% off, and the deepest we have seen was 65% off.
- What is Tove made of?
- Across the 133 Tove pieces we could read in October 2026, about 52% of the fabric is natural fibers, 41% plant-based fibers like viscose and 7% synthetic. The most common fabrics are viscose, cotton and wool.
- Which brands are like Tove?
- If you like Tove, look at Carven, SRG Atelier, Proenza Schouler and St. Agni.