
Emerging · Under $200 · New York, United States

Playful separates and dresses in cartoon-inspired prints, a Brooklyn studio turning dopamine dressing into wearable art.
Think: dopamine dressing, cartoon nostalgia
The buy: the printed midi dress
the printed midi dress
Tyler McGillivary turns collaged vintage imagery, botanical plates, folklore and old photos, into stretchy jersey that makes getting dressed feel like play.
Each print is built from collage, pages of natural history books, mermaid folklore, vintage maps and rare plants, then finished with screenprinting, hand embroidery or appliqué. The cuts stay simple and close to the body, mostly cotton and modal jersey with stretch, which keeps the attention on the print and makes the pieces easy to wear and wash.
From 1 months of sale tracking.
It's been 7 weeks since the last one against a rhythm of about every 3 weeks — they're due.
Designer Tyler McGillivary started her namesake label in New York in 2019, having taught herself to sew, and built the first collections from her bedroom floor.
She pulls from cartoons, folk tales, old furniture, rare plant catalogues and science fiction, and the label became known for big, joyful photo prints of rainbows, horses and carnivorous plants on close-fitting jersey.
From reviews and try-on videos, in our words.
Sizes run XS to 4XL on nearly every piece. Each item has its own size chart, many jersey styles are cut to fit close, and the models usually wear a small, so compare the chart with a piece you own.
Most pieces are cotton or rayon modal jersey with a little spandex, plus some chiffon and mesh. Care is mostly a cold machine or hand wash, with no tumble drying.
The Fawn long sleeve is its best seller and has joined the Core Collection, and favourite prints such as the Rainbow Fossil Dress move into its Icons line, so the hits tend to stay around.
Full-price pieces can be returned for a refund within 14 days of delivery, unworn with tags. Sale pieces get an exchange or store credit only, final-sale pieces can't come back, and return shipping is on you unless you added Checkout+.
US shipping is free over $250. It ships worldwide, but international buyers pay any duties, taxes and customs fees to the carrier before the parcel is handed over.
Cotton · Viscose · Polyester
Works most in: cotton, viscose and polyester
From the fabric listed on 121 pieces · 98% of the range lists it · Checked October 2026

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