Ulla Johnson
Established · $400–$700 · New York, United States
New York designer known for globally-inspired bohemian pieces with intricate embroidery, custom prints, and artisan construction from Peru, India, and Uruguay.
Think: boho meets craft
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Sustainability
Why Ulla Johnson is worth it
Ulla Johnson makes romantic, well-traveled dresses and knits where the handwork is the point: crochet, embroidery and prints you notice across a room.
Collections start from natural fibers, mostly silk, cotton and wool blends, and lean on long-running craft partners, with crochet made in Peru and silk dyed and stitched by hand in India. Shapes tend to pair a structured bodice or waist with a loose, easy skirt, so the pieces look dressed up without feeling stiff, and the finishing gets as much care as the prints.
Ulla Johnson picks
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About Ulla Johnson
Ulla Johnson grew up in Manhattan, the daughter of archaeologists, following their digs around the world while her mother collected local textiles. She launched her label in New York in 1999, straight out of university, with a handful of tailored separates.
The fashion press noticed early, and the label grew into a full wardrobe known for romantic dresses rooted in global textile traditions, with handwork from artisan partners in every collection.
- Founded
- 1999
- Founded by
- Ulla Johnson
- Based in
- New York, United States
- Made in
- Varies by piece, with crochet made in Peru and silk hand-stitched in India
- Made of
- Mostly silk, cotton and wool blends, plus some viscose and leather
- Shipping
- Free ground shipping across the US; ships internationally by DHL Express, free to the UK, EU, Australia and Canada and $30 elsewhere, with duties and taxes paid at checkout (included in EUR and GBP prices).
- Where to buy
- Ulla Johnson's own site · Our Ulla Johnson picks
What shoppers say
From reviews and try-on videos, in our words.
- Sizing
Sizes run 0 to 16, or P to XXL in letter sizes, with international charts on every product page. Each piece also spells out its cut, such as a structured bodice with a relaxed skirt, which is the best guide to how it sits.
- Fabric & care
Most pieces are natural fibers, and care varies by fabric: cotton poplin dresses go in the machine on cold, cotton-wool blends are hand wash, and the printed silks are dry clean only.
- Shipping
Ground shipping is free on every US order, and orders take two to five business days to process before they ship.
- Returns
Unworn pieces with tags get a full refund if they reach the warehouse within 14 days of delivery, minus a $10 return shipping fee that is waived for store credit. Sale pieces, earrings and hair accessories are final.
What Ulla Johnson is made of
Silk · Cotton · Viscose
- Natural
- 74%
- Plant-based
- 12%
- Synthetic
- 14%
Works most in: silk, cotton and viscose
From the fabric listed on 679 pieces · 100% of the range lists it · Checked October 2026
Ulla Johnson in our edits
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Ulla Johnson, answered
- What is Ulla Johnson?
- Ulla Johnson is a New York label known for romantic, globally inspired dresses and separates, with printed silks, embroidery and handcrafted details like crochet.
- Is Ulla Johnson a good brand?
- Yes. We like it for craft you can see: a base of natural fibers, long-running partnerships with artisans in places like Peru and India, and close attention to construction and finishing.
- Who founded Ulla Johnson?
- Designer Ulla Johnson founded her label in 1999, right after graduating from university.
- Where is Ulla Johnson from?
- New York. Johnson was born and raised in Manhattan, and the label is based in SoHo.
- What sizes does Ulla Johnson come in?
- Sizes 0 to 16, or P to XXL, with international size charts and a description of the fit on every product page.
- Does Ulla Johnson ship internationally?
- Yes, by DHL Express: free to the UK, EU, Australia and Canada and $30 elsewhere, with duties and taxes paid at checkout. Within the US, ground shipping is free.
- Where can I buy Ulla Johnson?
- On the brand's own site, or through our Ulla Johnson picks.
- What is Ulla Johnson made of?
- Across the 679 Ulla Johnson pieces we could read in October 2026, about 74% of the fabric is natural fibers, 12% plant-based fibers like viscose and 14% synthetic. The most common fabrics are silk, cotton and viscose.
- Which brands are like Ulla Johnson?
- If you like Ulla Johnson, look at Palm Noosa, Reemami, Agua by Agua Bendita and Anna Sui.