Ahluwalia
Established · $400-$700 · London, United Kingdom
Upcycled streetwear and knitwear in patchwork constructions and bold prints, a London label making sustainability look like heritage.
Think: Upcycled streetwear, cultural prints, bold remix.
The buy: the matching print set
What to buy
the matching print set
Categories
Occasions
Sustainability
Why Ahluwalia is worth it
Ahluwalia pieces vintage and surplus fabric into patchwork with real polish, then adds prints that carry its designer's Indian-Nigerian roots.
Patchwork is the signature: old denim, sweats and leftover cloth cut and pieced into skirts, shirts and tracksuits, so many pieces come out one of a kind. Around it sit bold prints, lasered denim and embellishment drawn from her Indian and Nigerian heritage, mostly on organic cotton and recycled denim, with tailoring and knits that keep the whole thing easy to wear.
Ahluwalia picks
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Is now a good time?
The sale pattern
From 13 months of sale tracking.
It's been 17 weeks since the last one against a rhythm of about every 7 weeks — they're due.
- Runs a sale
- about every 2 months
- Last sale
- 4 months ago
- Typically claims
- 70% off
- Deepest claimed
- 70% offAugust 2025
About Ahluwalia
Priya Ahluwalia launched her label in London in 2018, straight out of a menswear MA. Trips to Lagos, where secondhand British clothes ended up with market traders, and to the recycling mills of Panipat in India gave it its purpose.
It became known for patchwork pieced from vintage and surplus fabric and for prints that mix her two heritages with London, a point of view that has won it some of fashion's biggest design prizes.
- Founded
- 2018
- Founded by
- Priya Ahluwalia
- Based in
- London, United Kingdom
- Made of
- Repurposed vintage and surplus fabrics, organic cotton, recycled denim, merino wool and viscose
- Shipping
- Ships worldwide from the UK by DHL Express; US shipping £24.95, and US duties and taxes are paid on delivery.
- Where to buy
- Ahluwalia's own site · Our Ahluwalia picks
What shoppers say
From reviews and try-on videos, in our words.
- Fit
The brand says pieces fit true to size unless the product page says otherwise, and some patchwork dresses advise sizing up. Women's sizes run UK 6 to 16, which is US 2 to 12.
- One of a kind
Runs are limited and rarely restocked, and anything cut from vintage denim or sweats comes out slightly different from piece to piece, so yours may not match the photo exactly.
- Shipping
It ships to the US by DHL Express for £24.95, with UK VAT taken off the price. US duties and taxes aren't collected at checkout, so expect to pay them on delivery.
- Returns
US orders can be returned within 14 days for a refund, but return postage and any customs charges are yours, the original shipping isn't refunded, and there are no exchanges.
What Ahluwalia is made of
Cotton-led, with wool
- Natural
- 64%
- Plant-based
- 17%
- Synthetic
- 19%
Works most in: cotton, viscose and polyester
From the fabric listed on 184 pieces · 91% of the range lists it · Checked October 2026
How we'd wear Ahluwalia
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Ahluwalia in our edits
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If you like Ahluwalia
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Ahluwalia, answered
- What is Ahluwalia?
- Ahluwalia is a London fashion label known for patchwork made from vintage and surplus fabric, and for prints and embellishment drawn from its designer's Indian-Nigerian heritage.
- Is Ahluwalia a good brand?
- Yes. We like it for clothes with a story built in: patchwork pieced from repurposed denim and sweats, much of the rest in organic cotton or recycled denim, and a point of view that won it a share of the LVMH Prize in 2020.
- Who founded Ahluwalia?
- Priya Ahluwalia launched it in 2018, after studying menswear at the University of Westminster.
- Where is Ahluwalia from?
- London. The label draws on its designer's London roots as much as her Indian and Nigerian heritage.
- Does Ahluwalia run true to size?
- Generally yes, unless the product page says otherwise. Some patchwork styles advise sizing up.
- Does Ahluwalia ship to the US?
- Yes, by DHL Express for £24.95. US duties and taxes are paid on delivery, and returns are at your own cost.
- Where can I buy Ahluwalia?
- On the brand's own site, or through our Ahluwalia picks.
- When does Ahluwalia go on sale?
- Across the 9 sales we have tracked, Ahluwalia has run one about every 2 months. The last one was about 4 months ago.
- How much does Ahluwalia discount?
- Their sale emails consistently advertise about 70% off. We have not measured it on the rack.
- What is Ahluwalia made of?
- Across the 184 Ahluwalia pieces we could read in October 2026, about 64% of the fabric is natural fibers, 17% plant-based fibers like viscose and 19% synthetic. The most common fabrics are cotton, viscose and polyester.
- Which brands are like Ahluwalia?
- If you like Ahluwalia, look at Rave Review, Collina Strada, GANNI and PH5.