
Established · $200-$400 · Sofia, Bulgaria

Nostalgic bags and heels in semi-patent leather, the Bulgarian brand that made the baguette bag cool again.
Think: 90s nostalgia, semi-patent leather, baguette bags.
The buy: the 90s shoulder bag
the 90s shoulder bag
By Far takes the nineties shoulder bag and the directional heel and makes them in glossy, textured leathers, all produced in Bulgaria.
The leathers do most of the work: semi-patent with a soft shine, croc embossing, nubuck and pony hair, cut into compact baguettes, little top-handle bags and slouchy knee-high boots. The shapes nod to the nineties without tipping into costume, and the bags sit neatly under the arm. Every product page we read says made in Bulgaria, where the label began with a local shoe factory.
Twin sisters Sabina Gyosheva and Valentina Ignatova started By Far in Sofia in 2016 with their friend Denitsa Bumbarova. The idea came from a shoe factory in Peshtera, where Bumbarova's husband was fitting solar panels and brought home a list of its costs.
Shoes came first and reached a London pop-up just after launch. Bags followed in 2018, led by a compact nineties shoulder bag, and that silhouette in glossy or textured leather became what the label is known for.
From reviews and try-on videos, in our words.
Shoes are cut to Italian/European sizing and the brand says they fit true to size. Reviews split on comfort: some find the flats soft from the first wear, others found the boots stiff and slow to give.
US orders ship locally with no import fees. UPS standard delivery is $7 and free over $470, and express is $15.
Unworn pieces in their original packaging can go back within 14 days; for US orders, $25 for the return label comes off the refund. There are no exchanges, so reorder the right size and return the first pair. Final-sale pieces can't be returned.
Everything carries a two-year warranty. Keep the leather away from heat, light and damp, skip solvents, wipe it with a soft dry cloth and store bags in their dust bag.
Works most in: leather
From the material listed on 80 pieces · 91% of the range lists it · Checked October 2026

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