Damson Madder
Emerging · Under $200 · London, United Kingdom
Vintage-inspired dresses and separates with playful prints and frilly details, London slow fashion that makes joy wearable.
Think: Playful sustainable fashion, quirky prints.
The buy: the frilled big-collar blouse
What to buy
the frilled big-collar blouse
Categories
Occasions
Sustainability
Why Damson Madder is worth it
Damson Madder puts frills, big collars and bright checks on mostly organic cotton, joyful London clothes that still feel easy to wear.
The details carry it: puffed sleeves, peter pan collars, tie bows and contrast embroidery on blouses and dresses, and reversible coats with patterned linings on the outerwear. Underneath sits a careful operation, with nearly all of its cotton organic or recycled, small production runs and audited partner factories, so the playfulness never feels disposable.
Damson Madder just dropped.New collection
The frilly details and playful prints are where this brand earns its name. New drop.
Damson Madder picks
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Is now a good time?
The sale pattern
From 13 months of sale tracking.
It's been 17 weeks since the last one against a rhythm of about every 9 weeks — they're due.
- Runs a sale
- about every 2 months
- Last sale
- 4 months ago
- Typically claims
- 40% off
- Deepest claimed
- 40% offJune 2025
About Damson Madder
Emma Hill, a fashion buyer worn down by fast fashion's waste, launched Damson Madder in London in April 2020, a week before the first lockdown. The name came from early natural-dye tests, where a plum shade and a madder-plant dye were favourites.
She set out to prove responsible clothes could be bold rather than beige, and the label became known for frilled blouses, bright prints and checks, leopard pieces and reversible outerwear.
- Founded
- 2020
- Founded by
- Emma Hill
- Based in
- London, United Kingdom
- Made in
- India, Türkiye and China, by style
- Made of
- Mostly organic and recycled cotton, plus merino and wool blends
- Shipping
- US shipping is $12 by FedEx, free over $250, and the brand covers all US duties and tariffs, with any local tax charged at checkout.
- Where to buy
- Damson Madder's own site · Our Damson Madder picks
What shoppers say
From reviews and try-on videos, in our words.
- Fit
Most pieces are marked true to size, and the US site lists US sizes 2 to 16, though labels arrive in UK sizing. Styles cut oversized say so on the product page.
- Fabric
Shoppers consistently praise the fabrics and make. Most dresses and denim are 100% organic cotton, made in India or Türkiye, and the knitwear is merino or other wool blends.
- Demand
Production runs are small, a few hundred pieces a style at most, so popular prints sell out; its leopard gilet sold out at pre-order run after run.
- Shipping
US shipping is $12 by FedEx and free over $250, and the brand covers all US duties and tariffs, so only any local sales tax is added at checkout.
- Returns
Full-price pieces can be returned within 28 days of delivery and sale pieces within 14. A US return label costs $20, while exchanges are free.
What Damson Madder is made of
Cotton-led
- Natural
- 81%
- Plant-based
- 6%
- Synthetic
- 13%
Works most in: cotton
From the fabric listed on 295 pieces · 98% of the range lists it · Checked October 2026
How we'd wear Damson Madder
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Damson Madder in our edits
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Damson Madder, answered
- What is Damson Madder?
- Damson Madder is a London clothing label known for playful, vintage-leaning dresses, frilled blouses, checks and reversible outerwear, made mostly in organic cotton.
- Is Damson Madder a good brand?
- Yes. We like it for joyful design done responsibly: frills, big collars and bold prints on mostly organic or recycled cotton, made in small runs at audited factories, with reviews that praise the fabrics.
- Who founded Damson Madder?
- Emma Hill, a former fashion buyer, launched it in April 2020.
- Where is Damson Madder from?
- Damson Madder is a British label based in London.
- Where is Damson Madder made?
- It depends on the piece: cotton dresses are made in India, denim in Türkiye and some knitwear in China, at partner factories that are audited.
- Does Damson Madder run true to size?
- Mostly, yes. Product pages mark most styles true to size and flag the oversized ones; the US site shows US sizes, while labels use UK sizing.
- Does Damson Madder ship to the US?
- Yes. Shipping is $12, free over $250, and the brand pays all US duties and tariffs, with any local tax added at checkout.
- Where can I buy Damson Madder?
- On the brand's own site, or through our Damson Madder picks.
- When does Damson Madder go on sale?
- Across the 7 sales we have tracked, Damson Madder has run one about every 2 months. The last one was about 4 months ago.
- How much does Damson Madder discount?
- Their sale emails consistently advertise about 40% off. We have not measured it on the rack.
- What is Damson Madder made of?
- Across the 295 Damson Madder pieces we could read in October 2026, about 81% of the fabric is natural fibers, 6% plant-based fibers like viscose and 13% synthetic. The most common fabrics are cotton.
- Which brands are like Damson Madder?
- If you like Damson Madder, look at KAI Collective, Fashion Brand Company, Steele and Nocturne.