
Emerging · Under $200 · Los Angeles, United States

Playful, imaginative tops and dresses with a wink, design that refuses to take fashion remotely seriously.
Think: Playful, quirky, statement pieces with a humorous edge.
The buy: the quirky printed dress
the quirky printed dress
Fashion Brand Company turns an artist's sense of humor into clothes you can wear every day: custom prints, odd little details and easy linen shapes.
Most pieces are cut from a custom-printed cotton and linen blend or a ribbed Tencel the label develops itself, then sewn in its own certified factory. The joke lives in the details, a strange print, a fringe trim, one collar too many, so a dress reads pretty from across the room and funny up close. Runs are small and the size range is wide.
From 2 months of sale tracking.
A sale landed in the last few days — Fashion Brand Company runs one about every 10 weeks.
Penelope Gazin, an animator and fine artist with no fashion training, started Fashion Brand Company in Los Angeles in 2018, working out of her own apartment.
She wanted her art to be affordable and wearable, and the label became known for prints with a private joke in them. In 2021 it opened its own factory in Guangdong, China.
From reviews and try-on videos, in our words.
Sizes run XS to 3X, with 4X on many styles. Several cuts fit small and cropped, so size up if you're between sizes and compare the garment measurements listed on each product page.
The prints sit on a soft 80/20 cotton and linen blend. Wash cold and dry low: most fabrics are pre-washed, but a hot wash can still take a piece down about half a size.
Most designs are made in runs of about 50 pieces across every size, and restocks are rare. Once a print sells out or goes on sale, it usually isn't made again.
US orders ship from Pennsylvania at a flat rate by weight, from $8, and ship free over $200. International orders pay a flat $30 with duties included, so nothing is due on delivery.
You get 30 days and one free return or exchange per order. Final sale pieces can't go back.
Cotton · Tencel · Linen
Works most in: cotton, Tencel and linen
From the fabric listed on 488 pieces · 79% of the range lists it · Checked October 2026

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