Frame
Established · $200-$400 · Los Angeles, United States
LA denim with a European eye, polished straight and flared jeans and tailored separates for dressing up casual.
Think: European-American denim, polished basics, smart casual.
The buy: the polished jean
What to buy
the polished jean
Categories
Occasions
Why Frame is worth it
Frame makes polished jeans and soft cashmere that do the dressing for you: denim from Los Angeles, cut with a European eye.
The denim comes in nearly every cut, from straight and flared to bootcut and barrel, in soft cotton blends, with waist sizes in odd and even numbers and lengths for petite and tall legs. Around it sit cashmere knits, leather and crisp shirting in mostly natural fibers, so the jeans always have something equally considered to go with. The result reads clean and grown-up, a wardrobe that works from the office to dinner without a change.
Frame picks
View All Picks →
Is now a good time?
The sale pattern
From 2 months of sale tracking.
Something is nearly always marked down here, so there's no sale worth waiting for.
Framealmost always has something marked down — there's no point waiting for a sale. Markdowns usually top out around 65% off, and we've seen 65% off at the deepest.
About Frame
Jens Grede and Erik Torstensson, two Swedish founders from the creative agency world, started Frame in Los Angeles in 2012. They launched with a single stretch skinny jean, which models adopted and which put the label on the map.
From that one jean it grew into a full wardrobe for women and men, moving beyond hand-finished denim into cashmere, leather and tailored staples, all in natural materials and with the same easy polish.
- Founded
- 2012
- Founded by
- Jens Grede and Erik Torstensson
- Based in
- Los Angeles, United States
- Made of
- Mostly cotton denim, cashmere and leather, plus lyocell and viscose
- Shipping
- Free FedEx Ground across the US (3 to 7 business days), with 3-day expedited for $20; ships to most countries worldwide, with duties covered by Frame on international orders.
- Where to buy
- Frame's own site · Our Frame picks
What shoppers say
From reviews and try-on videos, in our words.
- Fit
Most jeans fit true to size, in waist sizes 23 to 34, odd and even. Rigid cotton loosens with wear, so testers sometimes take a size down; a few low-rise cuts, like the Rodeo, say to size up if you're between sizes.
- Lengths
Many jeans come in petite, regular and long lengths. The Rodeo, its best-selling low-rise bootcut, has a 30-inch petite and a 33-inch regular inseam, and reviewers credit the range for fitting tall and petite frames.
- Care
Wash jeans inside out in cold water, and wash dark indigo alone the first time to avoid dye transfer. Cashmere is dry clean only and keeps its shape best stored folded.
- Shipping
Ground shipping is free across the US, in 3 to 7 business days, with sales tax added at checkout; 3-day expedited shipping is $20.
- Returns
Full-price pieces can be returned or exchanged free within 14 days of receipt. Sale pieces carry a $12 restocking fee, and anything marked final sale can't come back.
What Frame is made of
Cotton · Leather
- Natural
- 84%
- Plant-based
- 8%
- Synthetic
- 8%
Works most in: cotton and leather
- Low syntheticNo more than 10% of the fabric is synthetic, stretch included.
From the fabric listed on 200 pieces · 71% of the range lists it · Checked October 2026
If you like Frame
The buy: the '90s straight jean
Rigid, vintage-inspired denim from LA, made from organic cotton that softens with wear and built for the body, not trends.
The buy: the charmeuse blazer
Soft suiting and charmeuse tailoring with a New York street-style edge, where the blazer works as hard as you do.
The buy: the coated jean
Denim, silk blouses, and blazers with a contoured-waistband obsession, LA ease with Parisian polish.
The buy: the silky matching set
Silky matching sets and draped separates with a relaxed, glamorous ease, where sparkle meets elegant minimalism.
Frame, answered
- What is Frame?
- Frame is a Los Angeles fashion brand known for polished jeans in many cuts, plus cashmere knits, leather and ready-to-wear for women and men.
- Is Frame a good brand?
- Yes. We like it for denim that fits well and feels soft, with odd and even waist sizes and petite and long lengths, plus a ready-to-wear line in mostly natural fibers like cashmere and leather.
- Who founded Frame?
- Jens Grede and Erik Torstensson founded Frame in 2012.
- Where is Frame from?
- Frame is from Los Angeles. Its founders are Swedish, which shapes its European take on American denim.
- Does Frame run true to size?
- Mostly, yes. Product pages say true to size; rigid denim relaxes with wear, and a few low-rise cuts suggest sizing up if you're between sizes.
- Does Frame ship internationally?
- Yes, to most countries, with duties covered by Frame on international orders. Within the US, ground shipping is free.
- Where can I buy Frame?
- On the brand's own site, or through our Frame picks.
- When does Frame go on sale?
- Something at Frame is almost always marked down, so there is no big seasonal sale worth holding out for.
- How much does Frame discount?
- Their sales consistently reach about 65% off.
- What is Frame made of?
- Across the 200 Frame pieces we could read in October 2026, about 84% of the fabric is natural fibers, 8% plant-based fibers like viscose and 8% synthetic. The most common fabrics are cotton and leather.
- Which brands are like Frame?
- If you like Frame, look at Agolde, Saint Art, L’Agence and Nonchalant Label.