Reformation
Established · $200-$400 · Los Angeles, United States
Effortless, feminine silhouettes in sustainable fabrics, the dress brand that started a movement.
Think: Vintage inspired, sustainable, flirty, accessible.
The buy: the bias slip dress
What to buy
the bias slip dress
Categories
Occasions
Sustainability
Why Reformation is worth it
Reformation makes the flattering, vintage-leaning dress easy to wear, and keeps a close eye on what each piece costs the planet.
Dresses are the heart of it: slip, wrap and fitted shapes, some with adjustable straps and stretch at the back, cut in fibres the brand vets for impact or in rescued deadstock. It runs its own factory in Los Angeles and tracks the footprint of every garment, and the same feminine line carries into its tailoring, knitwear, denim and shoes.
Reformation picks
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Is now a good time?
The sale pattern
From 15 months of sale tracking.
Reformation discounts about every 16 weeks, and it's been 9 weeks.
- Runs a sale
- about once a quarter
- Last sale
- 2 months ago
- Typically claims
- 50% off
- Deepest claimed
- 70% offAugust 2025
About Reformation
Yael Aflalo founded Reformation in Los Angeles in 2009, buying vintage dresses, reworking them and selling them out of a little La Brea Avenue storefront.
When vintage couldn't keep up with demand, she turned to deadstock fabric and then to a factory of her own in Los Angeles, building the label around feminine dresses made with a close watch on their environmental cost.
- Founded
- 2009
- Founded by
- Yael Aflalo
- Based in
- Los Angeles, United States
- Made in
- Its own Los Angeles factory and partner factories
- Made of
- Impact-vetted fibres such as Tencel lyocell, plus rescued deadstock fabric
- Shipping
- Free standard shipping across the US (5 to 10 business days), or ground for $10 and express for $25; ships worldwide, free almost everywhere (the UK is free over £100), with duties prepaid in the UK, the EU, Australia and other listed countries and charged at checkout or on delivery elsewhere.
- Where to buy
- Reformation's own site · Our Reformation picks
What shoppers say
From reviews and try-on videos, in our words.
- Fit
Reformation says it runs true to size and most reviews agree, but a real minority find fitted and corset dresses small, so size up if you're between sizes. For jeans, the brand itself suggests sizing up for a comfier fit.
- Petites
The petite range is cut for 5 ft 3 in and under, and every measurement runs smaller, not just the length.
- Demand
Popular styles sell out fast. Pre-orders hold your size before stock arrives, and a waitlisted piece usually means the brand plans to make more.
- Shipping and returns
Standard US shipping is free (ground $10, express $25). Returns are accepted within 30 days of delivery; mailing one back costs $8, while in-store returns, exchanges and store credit are free.
What Reformation is made of
Viscose · Silk · Cashmere
- Natural
- 57%
- Plant-based
- 28%
- Synthetic
- 15%
Works most in: viscose, silk and cashmere
From the fabric listed on 35 pieces · 97% of the range lists it · Checked October 2026
How we'd wear Reformation
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Reformation in our edits
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Reformation, answered
- What is Reformation?
- Reformation is a Los Angeles label known for feminine, vintage-leaning dresses in lower-impact fabrics, plus tops, knitwear, denim, outerwear and shoes, with its own factory in Los Angeles.
- Is Reformation a good brand?
- Yes. We like it for flattering dresses and separates made with real attention to impact: fibres vetted against its own standards, rescued deadstock fabric and a footprint tracked for every garment.
- Who founded Reformation?
- Yael Aflalo founded Reformation in 2009, starting with reworked vintage dresses sold from a small Los Angeles storefront.
- Where is Reformation from?
- Los Angeles, where it started in 2009 and runs its own factory.
- Does Reformation run true to size?
- Mostly. The brand says it's true to size and most reviews agree, though fitted and corset dresses can run small. Size up in jeans for a comfier fit.
- Where can I buy Reformation?
- On the brand's own site, or through our Reformation picks.
- Does Reformation ship internationally?
- Yes, to most countries, with free standard shipping almost everywhere (UK orders ship free over £100). Duties are prepaid in the UK, the EU, Australia and other listed countries; elsewhere they're charged at checkout or on delivery.
- When does Reformation go on sale?
- Across the 5 sales we have tracked, Reformation has run one about once a quarter. The last one was about 2 months ago.
- How much does Reformation discount?
- Their sale emails usually advertise about 50% off, and the most they have claimed is 70%, in August 2025. We have not measured it on the rack.
- What is Reformation made of?
- Across the 35 Reformation pieces we could read in October 2026, about 57% of the fabric is natural fibers, 28% plant-based fibers like viscose and 15% synthetic. The most common fabrics are viscose, silk and cashmere.
- Which brands are like Reformation?
- If you like Reformation, look at Realisation Par, With Jéan, Sabo and Desero Jacare.