Same
Established · $200–$400 · Los Angeles, United States
Vintage-inspired swim with rosette details and corseted shapes, the influencer brand that made handmade embellishment feel wearable.
Think: influencer swim done right
The buy: the rosette off-shoulder one piece
What to buy
the rosette off-shoulder one piece
Categories
Occasions
Why Same is worth it
Same makes swim with a vintage streak and real handwork, from rosettes sewn on by hand to custom stone hardware, cut to flatter.
The swim leans retro, with high-cut legs, bustier and off-the-shoulder shapes and underwire cups, then adds the kind of detail most swim skips: dozens of hand-made rosettes on a single suit, hammered metal hardware set with stones, fringe and faux-suede textures. Suits are four-way-stretch nylon or polyester blends, and the ready-to-wear carries the same mood into silk, cashmere and Italian cotton denim.
Same is on sale now.~40% off
Final sale with the rack around 40% off — no safety net. If your size is there, this is the moment.
Same picks
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Is now a good time?
The sale pattern
From 3 months of sale tracking.
Same discounts about every 7 weeks, and it's been 9 weeks.
- Runs a sale
- about every 2 months
- Last sale
- 2 months ago
- Typical markdown
- 40% off
- Deepest we’ve seen
- 40% off
About Same
Shea Marie, who first made her name as a fashion influencer, launched Same in Los Angeles in 2015, starting with swimwear made through a friend's local swim factory.
The label grew into a celebrity favorite known for retro shapes and handmade detail, and in 2024 it added ready-to-wear and denim.
- Founded
- 2015
- Founded by
- Shea Marie
- Based in
- Los Angeles, United States
- Made in
- Swimwear in Mexico, denim in Los Angeles
- Made of
- Nylon or polyester with spandex for swim, plus silk, cashmere and cotton denim
- Shipping
- Ships across the US, ground $12 (2-day $25, next day $50); ships worldwide by DHL Express through a duty-paid checkout, with duties and taxes shown and paid upfront.
- Where to buy
- Same's own site · Our Same picks
What shoppers say
From reviews and try-on videos, in our words.
- Fit
Some suits run slightly small, and the brand suggests sizing up if you're between sizes. It has re-sized a few styles to run truer, so read each product's size and fit tab before ordering.
- Care
Suits are nylon or polyester with spandex and four-way stretch. Hand wash, rinse in cold water after wearing and dry flat to keep the shape and the rosettes intact.
- Shipping
US ground shipping is $12, with 2-day at $25 and next day at $50. International orders ship by DHL Express through a duty-paid checkout, so duties and taxes are paid upfront.
- Returns
Full-price pieces can go back within 14 days. Refunds lose a $12 restock fee plus $3 per item, which exchanges and store credit skip. Final-sale items can't be returned, and swim must come back with the liner intact.
- Demand
A long-running celebrity favorite: press has named Kendall Jenner, Bella Hadid and Hailey Bieber among those who wear it.
What Same is made of
- Natural
- 0%
- Plant-based
- 0%
- Synthetic
- 100%
Works most in: polyester, elastane and nylon
Swimwear is almost always nylon or polyester with stretch, because it has to be.
From the material listed on 160 pieces · 92% of the range lists it · Checked October 2026
How we'd wear Same
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Same in our edits
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Same, answered
- What is Same?
- Same is a Los Angeles swim and ready-to-wear label founded by Shea Marie, known for retro swim shapes with hand-made rosettes and stone-set hardware.
- Is Same a good brand?
- Yes. We like it for swim with real detail: hand-sewn rosettes, custom hammered hardware, supportive underwire shapes and flattering high-cut legs, which is a big part of its celebrity following.
- Who founded Same?
- Shea Marie, a fashion influencer, founded Same in 2015.
- Where is Same from?
- Los Angeles. Its founder grew up outside San Diego and started the label through a friend's LA swim factory.
- Where is Same made?
- Its swimwear is produced in Mexico in Italian fabrics, and its denim is made in Los Angeles.
- Does Same run true to size?
- Some styles run slightly small, so size up if you're between sizes, and check each product's size and fit notes.
- Does Same ship internationally?
- Yes. International orders ship by DHL Express through a duty-paid checkout, so there's nothing to pay on delivery. International returns are refund-only on full-price pieces, minus a $35 fee.
- Where can I buy Same?
- On the brand's own site, or through our Same picks.
- When does Same go on sale?
- Across the 3 sales we have tracked, Same has run one about every 2 months. The last one was about 2 months ago.
- How much does Same discount?
- Their sales consistently reach about 40% off.
- What is Same made of?
- Across the 160 pieces we could read in October 2026, the material is about 0% natural and 100% synthetic. The most common materials are polyester, elastane and nylon.
- Which brands are like Same?
- If you like Same, look at My Beachy Side, Azulu, Solaqua and Padova.