The Row
Luxury · $1200+ · New York, United States
Minimalist tailoring and exceptional fabrics in a neutral palette, the brand that made quiet luxury a category.
Think: Ultimate quiet luxury, impeccable fabrics, zero branding.
The buy: the minimalist leather tote
What to buy
the minimalist leather tote
Categories
Occasions
Why The Row is worth it
The Row does minimalism at its most exacting: spare, precisely cut clothes in exceptional fabrics, and soft leather bags and flats that never shout.
Most pieces are made in Italy, with denim from Japan, in cashmere, wool, silk, cotton and supple calf, lamb and goat leathers. The cuts look simple until you wear them: double-faced cashmere coats that fall loose and boxy, relaxed trousers, knits with a close, second-skin feel. The bags are soft, unfussy calfskin and the flats are pliable enough to feel like slippers, which is why its shapes are so widely recognized.
No The Row picks right now
Nothing from The Row is on the site at the moment. We watch their sales — when one lands it shows up in Drops.
Is now a good time?
The sale pattern
From 6 months of sale tracking.
It's been 48 weeks since the last one against a rhythm of about every 26 weeks — they're due.
- Runs a sale
- about every 2 quarters
- Last sale
- 11 months ago
- Typically claims
- 50% off
- Deepest claimed
- 50% offMay 2025
About The Row
Mary-Kate and Ashley Olsen founded The Row in New York in 2005. It started with Ashley's search for a perfect T-shirt, tried on women of many shapes and ages, and the label borrowed its name from London's Savile Row.
A seven-piece first collection followed in 2006. From there it grew into a house of women's and men's clothing, knitwear, bags and shoes, plus a children's line, with discretion as its point of view: the cut and the fabric do the talking.
- Founded
- 2005
- Founded by
- Ashley Olsen and Mary-Kate Olsen
- Based in
- New York, United States
- Made in
- Mostly Italy, with some pieces made in France, Japan and the US
- Made of
- Cashmere, wool, silk and cotton, plus calfskin, lambskin and goatskin leathers
- Shipping
- Ships across the US: standard $20, free over $1,000, express $35. Ships worldwide from its US or Italian warehouse, duty-paid; The Row covers duties for the UK and EU, and elsewhere they're charged at checkout..
- Where to buy
- The Row's own site
What shoppers say
From reviews and try-on videos, in our words.
- Fit
Fit is set piece by piece on its product pages: the Stella suede slipper is marked one size down and the soft nappa loafer one size up, while the double-faced cashmere coats are cut oversized and boxy.
- Leather care
The matte calfskin on its totes darkens into a patina with light and scratches easily, and the soft nappa on its loafers has no protective finish, so keep both away from water.
- Demand
The Margaux bag has gone fully sold out on the brand's site before, in every color and size, with no waitlist. Sold-out pieces carry a Notify Me button, and customer care can check whether a store has one.
- Shipping
US standard shipping is $20, free over $1,000, and express is $35. Some orders leave from its Italian warehouse, but the brand covers duties for US buyers, so nothing is due on delivery.
- Returns
You have 14 days from delivery to return, and the brand pays for the return label from the US. Refunds go back to your original payment, though the shipping fee is not refunded.
What The Row is made of
Cotton · Cashmere · Wool
- Natural
- 95%
- Plant-based
- 2%
- Synthetic
- 3%
Works most in: cotton, cashmere and wool
- Natural-fiber ledAt least 85% of the fabric is natural fibers like cotton, linen, silk and wool.
- Low syntheticNo more than 10% of the fabric is synthetic, stretch included.
From the fabric listed on 167 pieces · 99% of the range lists it · Checked October 2026
The Row in our comparisons
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The Row, answered
- What is The Row?
- The Row is a New York label founded by Mary-Kate and Ashley Olsen, making spare, precisely cut clothing, knitwear, leather bags and shoes for women and men, most of it made in Italy.
- Is The Row a good brand?
- Yes. We like it for the craft: most pieces are made in Italy in cashmere, wool, silk and fine leathers, the tailoring is exacting, and its bags and flats are recognizable enough to sell out.
- Who founded The Row?
- Mary-Kate and Ashley Olsen established The Row in 2005.
- Where is The Row from?
- New York. It was founded there, and the Olsen sisters work out of its Tribeca studio.
- Where is The Row made?
- Mostly in Italy. One line of totes is made in France, the denim in Japan and a few pieces in the US.
- Does The Row run true to size?
- It depends on the piece. Every product page notes the fit, from oversized coats to shoes it suggests sizing down or up in, so check the style you want before ordering.
- Where can I buy The Row?
- On the brand's own site, which ships across the US and worldwide.
- Does The Row ship internationally?
- Yes. It ships worldwide from the US or Italy, with duties covered for the UK and EU; elsewhere they are charged at checkout. Across the US, standard shipping is $20 and free over $1,000.
- When does The Row go on sale?
- Across the 2 sales we have tracked, The Row has run one about every 2 quarters. The last one was about 11 months ago.
- How much does The Row discount?
- Their sale emails consistently advertise about 50% off. We have not measured it on the rack.
- What is The Row made of?
- Across the 167 The Row pieces we could read in October 2026, about 95% of the fabric is natural fibers, 2% plant-based fibers like viscose and 3% synthetic. The most common fabrics are cotton, cashmere and wool.
- Which brands are like The Row?
- If you like The Row, look at Totême, Jil Sander, St. Agni and A.Emery.