Yellow The Label
Emerging · $200–$400 · Sarasota, United States
Eclectic bohemian dressing in vivid color and the odd structured jacket, free-spirited but never costumey.
Think: Boho chic, playful prints, contemporary edge.
The buy: the printed dress
What to buy
the printed dress
Categories
Occasions
Why Yellow The Label is worth it
Yellow The Label makes playful, retro-leaning clothes built on texture, fringe and art, with a sculptural jacket or two that carries the whole outfit.
Each piece starts from a novelty idea, a fringe dress beaded by hand, a set in crinkled bubble-textured fabric, an embossed faux-ostrich jacket with billowing sleeves, and lets color and texture do the work instead of logos. Much of the clothing is linen, cotton or silk, the beaded pieces are hand-worked by artisans in India, and the swimwear is made in Italy, mostly from recycled fabric.
Yellow The Label picks
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About Yellow The Label
Mary Katherine and Justin Black founded Yellow in 2019 as a husband-and-wife team working out of a California garage, and the business later settled in Florida.
The name borrows the brightest color in the spectrum, and the label built its following on clothes that mix novelty, art and retro references, from fringe and beading to embossed jackets and swim.
- Founded
- 2019
- Founded by
- Mary Katherine and Justin Black
- Based in
- United States
- Made in
- Vetted partner factories worldwide, with beading in India and swim made in Italy
- Made of
- Linen, cotton and viscose alongside polyester blends, with recycled swim fabric
- Shipping
- Ships across the US from its Florida warehouse, free on orders of $200 or more; ships worldwide with duties and taxes paid at checkout.
- Where to buy
- Yellow The Label's own site · Our Yellow The Label picks
What shoppers say
From reviews and try-on videos, in our words.
- Fit
Fit depends on the piece: many knits and jackets are cut oversized and boxy, and product pages flag the exceptions, like a non-stretch dress that runs small or jeans that run large.
- Jackets
The faux-ostrich jackets, like the Olsen and the Oliver, are embossed vegan PU with structured, billowing sleeves and a tailored waist. They read as leather but contain none.
- Craft
Beaded fringe pieces like the Kyla dress are hand-beaded by artisans in India. The swimwear is made entirely in Italy: fabric from a mill in the north, sewing at a small women-owned factory in the south.
- Shipping
Orders ship from its Florida warehouse within one to two business days, and US shipping is free on orders of $200 or more. Sold-out favorites often come back as pre-orders, with the ship date in the description.
- Returns
Full-price clothing can be returned within 14 days. US refunds carry a $14.99 restocking fee, waived if you take an exchange or store credit, and sale pieces and accessories are final.
What Yellow The Label is made of
Cotton · Polyester · Linen
- Natural
- 44%
- Plant-based
- 19%
- Synthetic
- 37%
Works most in: polyester, cotton and linen
From the fabric listed on 239 pieces · 85% of the range lists it · Checked October 2026
How we read itSee more brands that work in polyester & nylon →
How we'd wear Yellow The Label
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Yellow The Label in our edits
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If you like Yellow The Label
The buy: the printed linen dress
Graphic-print resortwear and swim, mostly in linen, Colombian craft meets modernist geometry.
The buy: the printed bias slip dress
Slinky slip dresses in bold prints and saturated color, cut on the bias for a 90s-glam silhouette that skims curves.
The buy: the draped satin maxi
Satin and printed occasion dresses that bring Mediterranean color to Scandinavian minimalism.
The buy: the printed midi dress
Vintage-inspired dresses in hand-painted prints and bias-cut silhouettes, where London polish meets archive treasure hunting.
Yellow The Label, answered
- What is Yellow The Label?
- Yellow The Label is a Florida-based label making playful, retro-leaning dresses, separates, jackets and swim, built on novelty, art and texture.
- Is Yellow The Label a good brand?
- Yes. We like it for clothes with personality: hand-beaded fringe, textured sets and sculptural faux-ostrich jackets, with much of the clothing in natural fibres and the swimwear made in Italy.
- Where is Yellow The Label from?
- Florida. It started in a California garage in 2019 and is based in Florida, where it ships from.
- Who founded Yellow The Label?
- Mary Katherine and Justin Black, a husband-and-wife team, founded it in 2019.
- Does Yellow The Label run true to size?
- It depends on the piece. Many knits and jackets are cut oversized, and product pages note the styles that run small or large.
- Does Yellow The Label ship internationally?
- Yes. It ships worldwide with duties and taxes paid at checkout, so nothing is due on delivery. US shipping is free on orders of $200 or more.
- Where can I buy Yellow The Label?
- On the brand's own site, or through our Yellow The Label picks.
- What is Yellow The Label made of?
- Across the 239 Yellow The Label pieces we could read in October 2026, about 44% of the fabric is natural fibers, 19% plant-based fibers like viscose and 37% synthetic. The most common fabrics are polyester, cotton and linen.
- Which brands are like Yellow The Label?
- If you like Yellow The Label, look at Cala de la Cruz, RAT & BOA, Malina and Rixo.