Staud
Established · $200-$400 · Los Angeles, United States
Dresses, bags and tailoring in bold color and playful proportions, LA cool with a retro backbone.
Think: Color blocking, structured bags, playful retro.
The buy: the statement bag
What to buy
the statement bag
Categories
Occasions
Why Staud is worth it
Staud pairs retro shapes with bold color, and its bags, from hand-beaded to sculpted leather, are the kind people notice across a room.
The clothes borrow from vintage, with fitted bodices, low-slung skirts and soft tailoring in cotton, silk and leather, often in saturated or unexpected color. The bags carry the name: structured, playful shapes in leather, suede, raffia and glass beads that work with jeans but never look plain.
Staud just dropped.New collection
Fresh colder weather stock from Staud. Several pieces that justify their price. Buy what is starting to sell out.
Staud picks
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Is now a good time?
The sale pattern
From 14 months of sale tracking.
Staud discounts about every 6 weeks, and it's been 3 weeks.
- Runs a sale
- about once a month
- Last sale
- 3 weeks ago
- Typical markdown
- 50% off
- Deepest we’ve seen
- 60% off
About Staud
Sarah Staudinger, a former stylist and fashion director, launched Staud in Los Angeles in 2015 with her partner George Augusto. It began as a customizable clothing label, then changed course when shoppers made it clear they simply wanted the designs.
Its bucket bags, one of them netting wrapped around a leather pouch, became an early street-style signature and turned a small direct-to-customer label into a name for bags, dresses and shoes with a vintage streak.
- Founded
- 2015
- Founded by
- Sarah Staudinger and George Augusto
- Based in
- Los Angeles, United States
- Made of
- Mostly cotton, silk and viscose, plus leather, suede and glass beads
- Shipping
- Ships across the US, free on orders over $100, with expedited $20 and express $35 (Alaska, Hawaii and Puerto Rico need expedited); international orders go through a cross-border checkout with prices in local currency and a guaranteed total at checkout.
- Where to buy
- Staud's own site · Our Staud picks
What shoppers say
From reviews and try-on videos, in our words.
- Fit
Clothing runs XS to XL or 00 to 16, and models are 5'10" in a 2, a 4 or a small. Some boots have a narrow fit, and the brand suggests sizing up if you're between sizes; size guides sit on each product page.
- Care
Silk pieces like the feather-trimmed Moxie skirt and the leather dresses are dry clean only, so check the Fit & Fabric tab before you buy.
- Demand
Bags built the label: its early bucket styles, the Bissett and the net Moreau, sold out widely and drew waitlists, and its beaded and sculptural bags carry that on.
- Shipping
US orders over $100 ship free; expedited delivery is $20 and express $35, and Alaska, Hawaii and Puerto Rico need expedited.
- Returns
Returns are accepted within 14 days of delivery. Mailed returns lose a $10 restocking fee, which is waived for exchanges and in-store returns, and final-sale pieces can't come back.
What Staud is made of
Cotton · Silk · Polyester
- Natural
- 65%
- Plant-based
- 15%
- Synthetic
- 20%
Works most in: cotton, silk and polyester
From the fabric listed on 214 pieces · 99% of the range lists it · Checked October 2026
How we'd wear Staud
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Staud in our edits
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Where to Find The Dress
The little black book for your big night (or day).
Statement Jackets Part 2
More of the ones that make the rest of the outfit irrelevant.
Fall Trends Part 2
Fur trim on everything, lace everywhere, the pouch bag, and the cummerbund nobody saw coming.
Clash of the Royals
The color pairing of the season: royal purple meets cherry red.
Staud in our comparisons
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The buy: the contoured party dress
Body-conscious party dresses and eveningwear with contoured seaming, mesh panels and cut-out details.
The buy: the gala dress
Party dresses with dramatic puff sleeves and sequins, Copenhagen glamour built for the birthday-to-club circuit.
Staud, answered
- What is Staud?
- Staud is a Los Angeles label known for its bags and for dresses, tops and shoes with a retro feel and bold color.
- Is Staud a good brand?
- Yes. We like it for playful, recognizable bags and vintage-inspired clothes in natural fabrics like cotton and silk, at prices well below most designer labels.
- Who founded Staud?
- Sarah Staudinger and George Augusto founded Staud in 2015.
- Where is Staud from?
- Staud is a Los Angeles label, founded there in 2015.
- Does Staud run true to size?
- Mostly, but check each product's size guide: some boots run narrow, and the brand suggests sizing up if you're between sizes.
- Does Staud ship internationally?
- Yes, to most countries, with prices in local currency and a guaranteed total at checkout. Within the US, shipping is free over $100.
- Where can I buy Staud?
- On the brand's own site, or through our Staud picks.
- When does Staud go on sale?
- Across the 11 sales we have tracked, Staud has run one about once a month. The last one was about 3 weeks ago.
- How much does Staud discount?
- Their sales usually reach about 50% off, and the deepest we have seen was 60% off.
- What is Staud made of?
- Across the 214 Staud pieces we could read in October 2026, about 65% of the fabric is natural fibers, 15% plant-based fibers like viscose and 20% synthetic. The most common fabrics are cotton, silk and polyester.
- Which brands are like Staud?
- If you like Staud, look at Reformation, Liya, Bec + Bridge and Rotate Birger Christensen.